Management

Never Too Small to Sell
February 8, 2007

Question: I want to sell my company, but I’m too small potatoes for M&A intermediaries to take an interest. What should I do?

The first thing to ask is whether you have a growth story within your company. That’s the most important thing; that’s the future of your company. It’s in your marketing results, particularly in your prospecting performance. It comes in two forms: prospect mailings and a review of the prospect universe room for growth. The answer is in your proven prospect universe, which is the quantity of names you can mail at breakeven or better. Those names typically come from either standard list

Executive Focus: Three Keys to Growing Your Company the Old-fashioned Way
February 6, 2007

Recent corporate financial scandals have called into question the quality of corporate earnings. Just because we don’t often hear about companies that thrive via positive, healthy, organic growth — by growing their customer base, creating new products and mastering operational efficiency — doesn’t mean they don’t exist. They do. What’s more, these companies convincingly demonstrate that you can be a high-performance organic growth company without resorting to accounting and earnings manipulations and without commoditizing and devaluing your employees. So what’s necessary if you want to grow a successful big business organically? Below are the three keys to successful growth and a few examples of

Kayaking, Partying & Profits
February 1, 2007

There’s a very thin line that ties together the two catalogs produced out of 132 Robin Hill Road in Santa Barbara, Calif. Founded in 1994 as Surf to Summit, a B-to-B catalog of kayakin g equipment, the company in 2001 spun off After 5, a consumer catalog of quirky — often wacky — products for wine and martini parties. After 5 came to life after the company found that its customers were responding briskly to the cocktail party-related novelties that it first offered almost as an afterthought in Surf to Summit. But that’s where any similarities between the two catalogs end. Although the

Chinaberry: Reinventing the Wheel
January 1, 2007

The past decade hasn’t been good to small booksellers — catalog or retail. Soundly beaten in price, selection and convenience by volume-driven big box retailers like Barnes & Noble and Borders, as well as online retailers such as Amazon.com, many of today’s smaller booksellers are barely hanging on. But at least one small cataloger has found a way to reinvent itself and thrive. Chinaberry, a two-title cataloger of children’s books, educational toys, and spiritual and inspirational gifts, has found its own path to modest growth over the past couple of years. The company mails a namesake catalog that offers children’s books and toys, and

Quantifying Year-End M&A Activity
December 11, 2006

At the annual DMA Catalog Council holiday reception held in New York on Dec. 5, two different catalogers asked a similar series of questions.

*Is catalog dealmaking winding down, or is a lot still going on?

*Are the two key buyers driving the market still equity houses and retailers?

*Will there be a lot of deal announcements in January?

They began their questioning by noting that it’s nearly mid-December and while general 2006 M&A activity reported in the national press is at an all-time high, cataloging deals seem relatively minimal.

My answers are fairly similar to this time last year, and they’re somewhat intertwined. Yes, a

Catalog Licensing Agreement Questions Answered
November 30, 2006

A reader of the most recent M&A:Q&A asks: “How long is the typical term of the licensing agreement in these deals? Do they go on forever, as long as either party does not breach? What’s the risk to Blue Sky of investing in these deals and then losing the license in five to seven years?” (Click here for original column)

Larry West responds:
License agreements are typically for an initial term of three to five years, with co-renewal rights. Some can be as long as 10 years. Others, similar to these, can be renewed in perpetuity.

Having said that, you’re right, the ultimate term depends on

Q&A: BlueSky Brands’ Richard Hebert on Recent, Future Acquisitions, Goals
November 28, 2006

Having recently signed licensing agreements with the catalog brands from nonprofit organizations, Winterthur Museum and the National Wildlife Federation, Allston, Mass.-based catalog holding firm BlueSky Brands now operates five titles, including Paragon Gifts, Bits & Pieces and Bits & Pieces UK. BlueSky Brands CEO Richard Hebert discussed with Catalog Success his company’s recent acquisitions, business strategies and plans for the future. Catalog Success: What are BlueSky Brands’ goals? Richard Hebert: We’re looking to grow organically, as well as through acquisition. We’ve been pretty acquisitive so far, having obtained five retail direct-to-consumer brands in addition to the AB&C Group, our fulfillment company. And you will certainly see

Behind the BlueSky Brands-Winterthur-NWF Catalog Licensing Deals
November 17, 2006

These are complex deals and for the launch of my new section on CatalogSuccess.com, I will explain some of the metrics and reasons for this unique transaction structure.

First, however, here’s the deal: BlueSky Brands, which owns the for-profit Paragon and Bits and Pieces catalogs, signed exclusive licensing agreements to manage and operate the direct-to-consumer catalog and Internet merchandising businesses of Winterthur Museum & Country Estate and the National Wildlife Federation (NWF), both of which are nonprofit organizations.

Winterthur and NWF have operated successful direct response merchandising business for years. In this deal, BlueSky formed two operating brands: Winterthur Direct (WD) and National Wildlife

Don’t start a catalog!
September 30, 2006

Really… I mean it!

If you’re not already in the catalog business, don’t start one. In fact, you can stop reading here.

Don’t even waste your time…

O.K., you got me. I’m being ironic.

In fact, a few paragraphs down, I’ll tell you why now is the best time to start a catalog business. But, only as long as you’re willing to follow the few simple rules of the catalog business. Rules that run counterintuitive to your current business model.

To me, this is a fitting way to start my first weekly blog (silly word blog, but less silly than saying the word “spam”

Staff Management: Put Systems in Place to Measure Productivity
March 28, 2006

A key point of employee goal-setting is to help your staffers become more productive. That’s why you don’t want to confuse activity with progress. Put systems in place for measuring productivity throughout your catalog company. Then live by those productivity measurements. Remember this mantra: What gets measured gets done. Create policies ensuring that the “urgent” doesn’t take precedence over the “important.” And do everything you can to eliminate redundancies and busywork. Once you’ve set the measurements, give feedback, both formal and in real time. Establish ongoing evaluative processes so that employees receive managerial feedback on how well they’re meeting their goals. But don’t limit