Management

Understand Web users -- Drive customers to your Website -- Show results. It57;s the name of the game! With this responsibility also comes increasing pressure to prove the effectiveness of your online strategies.

Most major American retailers plan to hire the same number of temporary holiday workers as last year, according to a survey by a top industry consultant, underscoring that store chains continue to view the coming season with caution. Still, the annual Hay Group survey found that more than one-fifth of respondents expected to hire more seasonal help than in 2009, a sign that store chains aren't expecting shoppers to hibernate this winter, even if they fail to fully resume free-spending ways.

In a session at last week's eTail East conference in Baltimore, Archie Miller, senior manager of web design and development at consumer electronics retailer Crutchfield, detailed how his company uses in-house testing to learn about consumers.

To me it's simple: Make it easy to speak with me or my business goes elsewhere.

Target Corp. on Tuesday defended the use of its new freedom to spend money on political campaigns as employees and gay organizations criticized a $150,000 donation that will help a Minnesota GOP gubernatorial candidate who opposes gay marriage.

The Direct Marketing Association (DMA) announced this morning that the six-month search for its next CEO has ended, with the appointment of Larry M. Kimmel as the global trade association's new CEO.

Scott Silverman, who has served as Shop.org’s Executive Director since 2001, is resigning his position as head of the trade group, the National Retail Federation announced today. Silverman has accepted an executive-level and co-founder position with an e-commerce start-up and will step down from Shop.org effective August 13.

Forever 21, a clothing chain that attracts many under-21 customers with its inexpensive, trendy fashions, is being questioned about its motives in choosing a select group of states to carry its recently launched maternity line. The line, called Love 21 Maternity, is currently available in Arizona, Alaska, California, Utah and Texas.

There's a lot to be learned from your old-school retailer. From trial and error, I've learned and hopefully taught the companies I've worked for how to build relationships with their clients. It used to be that people only bought “stuff” from retailers. I tell companies, “People don’t buy from companies, they buy from people.”

The beauty of this process is that you can change new customer assumptions, customer retention assumptions and/or spend per customer assumptions to see what impact the assumptions have on the future of your business. You can identify a path that leads you to the sales figures that management is looking for.