Management

PepsiCo Foods' CEO on 5 Pandemic-Born Consumer Trends That Are Here to Stay
January 17, 2022 at 6:47 pm

The growth of local supermarkets, an increase in the use of e-commerce for food and CPG products, and a focus on value were just three of five trends born during the pandemic that are here to stay, at least according to Steven Williams, CEO of PepsiCo Foods. Williams, who oversees all aspects of PepsiCo’s nearly…

Top 50 Tips for Running a Successful Retail Business
January 6, 2022 at 6:36 pm

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss the Top 50 Tips of 2021 report recently produced by Total Retail. The Total Retail editorial team carefully reviewed every piece of content we published this year in an effort to identify the 50 very best tips of 2021. These tips cover…

NRF Expresses Disappointment With Latest Vaccine and Testing Ruling
December 20, 2021 at 6:56 pm

The National Retail Federation (NRF) on Friday expressed disappointment about the 6th Circuit U.S. Court of Appeals’ decision to lift the stay for the Occupational Safety and Health Administration’s (OSHA) COVID-19 employer-based vaccination and testing mandate. The mandate requires businesses with at least 100 employees to have them vaccinated or face weekly COVID-19 tests and facemask…

Top 50 Tips of 2021
December 20, 2021

Insights That Will Help Your Business Maximize Sales and Profits

3 Ways to Promote Better Cross-Team Collaboration Between Marketing and Tech
November 30, 2021 at 12:48 pm

Marketing has evolved. Today, the day-to-day roles of marketers require the use of data and technology on a large scale. With that evolution comes the need for greater collaboration between marketing and tech teams. Although both teams are using technology to get their jobs done, their focuses are different and company cultures that once relied…

Pivot or Perish: Success Strategies From the Pandemic
November 16, 2021 at 12:26 pm

When the COVID-19 pandemic began, in-home eating demand surged. On cue, PepsiCo launched two direct-to-consumer websites — PantryShop.com and Snacks.com — to meet the shift in demand enabling buyers to order PepsiCo and Frito Lay products directly from the company. This feat was accomplished in barely four weeks with a minimalistic site design and a…

Costco is Raising Starting Wages to $17 an Hour
October 28, 2021 at 4:55 pm

Costco has raised starting wages for hourly workers again, this time to $17, the retailer confirmed to Insider in an email. The raise went into effect on Oct. 25. The big-box store last raised its minimum wage to $16 in February 2021, from $15 that it had been since 2019. Costco CEO W. Craig Jelinek…

Western Brand Tecovas Sees Growth Spurred By Stores, Brand Experience and Culture
October 25, 2021 at 6:59 pm

In episode 321 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Paul Hedrick, CEO of Tecovas, a seller of handmade, high-quality western boots. Hedrick discusses the Tecovas business and his professional background, his inspiration for launching the western brand, and the factors he believes have spurred growth during the COVID-19 pandemic through physical retail expansion…

Report: Walmart Corporate Employees to Return to Office in November
October 25, 2021 at 4:36 pm

Walmart’s corporate employees will begin to return to the retailer's Arkansas headquarters and other offices across the country in early November, according to a companywide memo obtained by CNBC. In a memo sent to employees Oct. 22, the big-box retailer said employees will “transition to working together in our campus offices on a more regular basis”…

Businesses Everywhere Are Reinventing the Future of Work. But Are E-Commerce Marketers Ready?
October 21, 2021 at 3:37 pm

E-commerce marketers have been preparing for the future of work for some time now — and it's not simply because they're digital natives. What do e-commerce marketers know that other pros don’t? I’ll unpack that idea by turning to research Sidecar published earlier this year, the 2021 E-commerce Marketer Survey. A key question we asked…