Loyalty Programs

Walmart-owned Sam’s Club said Wednesday it will raise its annual fees this fall, as the warehouse club’s membership hovers at a record high and inflation-pinched shoppers seek deals on bulk items. Fees will increase to $50 from $45 for club members and to $110 from $100 for members of its higher-tier level, “Plus,” which includes…

Leatherman, a multitool manufacturer based in Portland, Ore., started its business with a prototype and a Cabela’s order for 500 of its multipurpose tool products. Since that original sale in 1983, Leatherman has expanded its reputation and brand among tinkerers and problem-solvers globally, developing recognition for quality products among a very loyal customer following. While…

Bath & Body Works announced Monday that it's launching a new rewards program in the U.S., giving loyal customers exclusive offers and a chance to earn free products. In a press release, the personal care and home fragrance company said the loyalty program, dubbed My Bath & Body Works Rewards, is rolling out at the same…

This episode was recorded live at CRMC 2022 in Chicago. In episode 363 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Yan Cote, director of consumer marketing at ExxonMobil, the world's largest publicly traded international oil and gas company, and Jerry Filipiak, CEO of North America and director of research and development at Comarch, a global…

Walmart has reached a deal to offer Paramount Global’s streaming service as a perk of its Walmart+ membership program, the companies confirmed on Monday. Starting in September, customers who belong to the retailer’s program will get free access to an ad-supported plan on Paramount+, which includes movies and shows such as “Star Trek,” “Paw Patrol,” “The…

This episode was recorded at CRMC 2022 in Chicago. In episode 360 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jason Scoggins, senior director of loyalty and CRM at Chipotle Mexican Grill, an American chain of fast casual restaurants operating over 3,000 locations across five countries. Listen in as Scoggins discusses his professional background in customer loyalty…

Parents and students recently celebrated the end of another school year, and marketers are already thinking ahead about the next one. Back-to-school budgets are starting to be planned, and new data from Rakuten Advertising shows that shopping habits will look a bit different from what we quickly dubbed “the new normal.” According to the survey, most…

In episode 356 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Erica Hood, director of global loyalty at The North Face, a VF Corporation brand, the premier exploration company in the world. Hood discusses her role and how she's impacting The North Face's global loyalty strategy, why the brand decided to redesign its XPLR Pass loyalty program, and the level of collaboration needed across the organization to execute the relaunch.

Google hosted its annual Google Marketing Live event in late May, and as is the custom, announced many new advertising and e-commerce innovations. While each has its own potential benefits for retail advertisers, one in particular looks like a game-changer right off the bat: Showcase Your Loyalty Benefits and Attract New Members to Your Loyalty…

Retailers are embracing new sources of revenue outside of the traditional retail model — from rethinking how to use their physical stores to monetizing their delivery networks to utilizing their customer data for revenue streams such as advertising. Large retailers such as Target, Kroger, and Walmart are cashing in on the shift away from third-party…