Loyalty Programs

Interested in maximizing the impact of your company’s loyalty program? You’re not alone. Loyalty programs drive improvements in revenue, customer retention and other factors that are vital to your brand’s success. In the first installment of our three-part series, we focused on the initial stages of loyalty programs: acquisition and education/onboarding. But what happens after…

Loyalty programs are invaluable tools for retailers, but the fact that most brands offer them also means a program alone may not be enough to differentiate your brand — and competition for new members is fierce. Even more challenging? Keeping those customers engaged in your loyalty program long term. To stand out, your brand needs…

As we move deeper into the new year, an economic downturn is upon us, resulting in brands having tighter budgets with higher expectations. 2023 is set to see brands truly evaluating endeavors based on returns, which in turn may affect decisions to engage in projects that don’t have a measurable return on investment.  Here's how…

In this bonus episode of Total Retail Talks, Total Retail's Kristina Stidham and Joe Keenan discuss Total Retail's recently released research report, Tips for Boosting Loyalty Program Success: How to Acquire, Retain, and Engage Your Customers. This report is sponsored by ebbo, an all-in-one loyalty company. Listen in as Keenan discusses why Total Retail created this report…

Customer loyalty programs have been around for many years, and smart retailers are adapting them to take full advantage of today’s digital world. In addition to the traditional loyalty-driving benefits, digital loyalty programs can provide retailers with access to customer insights and enable the delivery of innovative experiences that strengthen the relationship between the brand…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss Total Retail’s latest research report, Tips for Boosting Loyalty Program Success: How to Acquire, Retain, and Engage Your Customers. For retailers, there’s a lot at stake around customer loyalty, as loyal customers are retailers’ most valuable customers. The report offers…

Customer loyalty is increasingly sought by retailers and brands in today's challenged and hypercompetitive consumer landscape. However, attaining that loyalty is easier said than done. Here's some data to back that up: two-thirds of consumers are open to switching brands if a competitor offers a better experience; a third of consumers will abandon a brand…

How to Acquire, Retain and Engage Your Customers

"Buy with Prime," Amazon.com's direct-to-consumer (D-to-C) service that allows merchants to offer Prime benefits directly on their business's website, will be available to all U.S. merchants starting Jan. 31. Previously only offered by invitation only, the Buy with Prime service launched in April 2022 and has seen increased conversions by an average of 25 percent, according…

While sweepstakes might bring to mind simple tactics often tacked onto holiday, Super Bowl or back-to-school marketing campaigns, they can actually help your brand boost customer loyalty in a big way. When executed correctly, sweepstakes are effective, scalable and cost-effective amplifiers that engage consumers and motivate a variety of strategic behaviors across the customer lifecycle…