Loyalty Programs

In episode 412 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jenna O'Connor, senior director of loyalty marketing, and Allison Bentley, senior director of merchandising initiatives at GNC, a leading global health and wellness brand. O'Connor and Bentley discuss their roles at GNC (0:55), how the myGNC Rewards loyalty program factors into the organization's overall…

Walmart, together with Expedia Group, is now offering Walmart+ members the chance to earn Walmart cash back when they book vacations through Walmartplustravel.com. The companies said in a press release Wednesday that Walmart+ members will receive 5 percent Walmart Cash on hotels, vacation rentals, car rentals and activities bookings, 2 percent Walmart Cash on all…

GNC, the 87-year-old vitamin and dietary supplement company, announced Tuesday it would be offering its loyalty customers a free supplemental healthcare service. GNC Health is now available exclusively to GNC PRO Access members. A membership to this loyalty program costs $39.99 a year, and the healthcare service includes telehealth appointments for urgent and personal health needs…

In episode 407 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kelly Mahoney, vice president of customer marketing at Ulta Beauty, the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. During the interview, Mahoney discusses her role's dual responsibilities across marketing and loyalty…

In today's digitally-driven, choice-saturated world, understanding consumers' demographics just isn't enough to create genuine connections that compel them to choose your brand over the millions of other options just clicks away. It's only through understanding a person's internal motivations and deep-rooted personal values that marketers can achieve long-lasting connections. This deeper understanding also helps brands…

Consumers and businesses are both being impacted by ongoing inflation. Retailers must change their tactics in the current economic environment. They must understand the trends that have developed as a result of this inflationary environment in order to respond. In this post, I'll look at three tactics retailers may use to weather the current economic…

Today’s uncertain economic landscape is plagued with high inflation and continued supply chain issues, and experts predict a 70 percent likelihood of a U.S. recession in 2023. With a potential downturn on the horizon, a reported 62 percent of consumers have stated they're cutting back on their spending or looking for additional ways to save.…

Join us as we discuss three strategies to maximize customer lifetime value, including bringing obsession to micro-experiences.

As third-party data sources dissipate, retailers are turning to loyalty programs as a source of valuable customer information. Such is their popularity that Gartner predicts that a third of businesses without a loyalty program today will establish one by 2027 to ensure access to first-party data and retain high-priority customers. As more brands adopt loyalty…

Customer retention is tougher than ever due to rising consumer expectations and challenging economic conditions. But that hasn't stopped consumers from using their favorite loyalty programs. They're just more selective about the programs they participate in and the brands they’re loyal to. The first installment of our loyalty amplifiers series covered the steps to acquire…