Loyalty Programs
August 10, 2023 at 5:06 pm
Global health and wellness company GNC recently launched its free supplemental health care service, GNC Health. In this video interview, Editor-in-Chief Joe Keenan speaks with Allison Bentley, senior director of strategic initiatives at GNC, to learn more about the program. Bentley discusses why the company added GNC Health as a benefit to its GNC PRO Access membership, how the program…
August 3, 2023 at 4:37 pm
Under Armour announced earlier this week the launch of its first-ever loyalty program, UA Rewards, for U.S.-based consumers 16 years and older. Eligible customers can enroll for the program for free on Under Armour’s website or digital apps and platforms. Once enrolled, they can earn points through purchases, product reviews, and challenges on the MapMyRun…
July 31, 2023 at 7:47 pm
In episode 412 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jenna O'Connor, senior director of loyalty marketing, and Allison Bentley, senior director of merchandising initiatives at GNC, a leading global health and wellness brand. O'Connor and Bentley discuss their roles at GNC (0:55), how the myGNC Rewards loyalty program factors into the organization's overall…
July 27, 2023 at 11:50 am
Walmart, together with Expedia Group, is now offering Walmart+ members the chance to earn Walmart cash back when they book vacations through Walmartplustravel.com. The companies said in a press release Wednesday that Walmart+ members will receive 5 percent Walmart Cash on hotels, vacation rentals, car rentals and activities bookings, 2 percent Walmart Cash on all…
July 19, 2023 at 3:13 pm
GNC, the 87-year-old vitamin and dietary supplement company, announced Tuesday it would be offering its loyalty customers a free supplemental healthcare service. GNC Health is now available exclusively to GNC PRO Access members. A membership to this loyalty program costs $39.99 a year, and the healthcare service includes telehealth appointments for urgent and personal health needs…
June 26, 2023 at 4:43 pm
In episode 407 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kelly Mahoney, vice president of customer marketing at Ulta Beauty, the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. During the interview, Mahoney discusses her role's dual responsibilities across marketing and loyalty…
June 19, 2023 at 1:13 pm
In today's digitally-driven, choice-saturated world, understanding consumers' demographics just isn't enough to create genuine connections that compel them to choose your brand over the millions of other options just clicks away. It's only through understanding a person's internal motivations and deep-rooted personal values that marketers can achieve long-lasting connections. This deeper understanding also helps brands…
June 1, 2023 at 3:23 pm
Consumers and businesses are both being impacted by ongoing inflation. Retailers must change their tactics in the current economic environment. They must understand the trends that have developed as a result of this inflationary environment in order to respond. In this post, I'll look at three tactics retailers may use to weather the current economic…
May 31, 2023 at 12:15 pm
Today’s uncertain economic landscape is plagued with high inflation and continued supply chain issues, and experts predict a 70 percent likelihood of a U.S. recession in 2023. With a potential downturn on the horizon, a reported 62 percent of consumers have stated they're cutting back on their spending or looking for additional ways to save.…
April 25, 2023 at 8:50 am
Join us as we discuss three strategies to maximize customer lifetime value, including bringing obsession to micro-experiences.
