Loyalty Programs
Beware Amazon Prime members: All blenders aren't created equal. A Cuisinart warehoused in California may no longer qualify for no-fee shipping to a Prime member in Vermont. Thatโs the idea behind a new program Amazon.com is testing with some independent merchants. The program, nicknamed Ship by Region, lets certain sellers designate where theyโre willing to ship goodsโฆ
Last month, Starbucks was in the headlines once again with its industry-leading loyalty program. In addition to offering birthday specials and personal perks to its best customers, the coffee king is teaming up with transportation network company Lyft to expand its loyalty rewards to an even wider network. Since the 1970s, the coffeehouse company hasโฆ
Some Bloomingdaleโs Loyallists, aka the department store's loyalty program shoppers, got a major surprise in their inbox when a computer glitch gave them thousands of dollars of store credit. BuzzFeed reports that emails to shoppers seemed to have accidentally added dollar signs to their Loyallist points. For example, 5,000 points usually gets you a $25โฆ
Monday was Epic Rewards day at Sephora, a promotion in which Sephora Beauty Insider Points of 1,000, 2,000, 5,000 or 10,000 could be redeemed for really, really good gifts. As in 10,000 points could get you a trip to Paris to visit Lancome, or $500 of Make Up For Ever products along with a trainingโฆ
Amazon.com has placed new restrictions on how many users can access a Prime account and is excluding businesses from the program. People pay $99 for Amazon Prime membership, and until this month, were allowed to share their account with four other members. A new provision called "Amazon Households" restricts members to sharing the program with upโฆ
American consumers increasingly desire enhanced experiences across the retail spectrum. From shopping at department stores to weekly grocery trips, many are willing to pay for benefits that resonate and simplify their lives. Smart companies are acknowledging that fee-based membership or loyalty programs that offer enhanced benefits are a way to better serve their customers whileโฆ
Starbucks is teaming up with ride-sharing service Lyft in the coffee giantโs newest effort to expand its loyalty program beyond its cafes. Under the deal, riders and drivers who use Lyftโs mobile app, which facilitates carpooling, will be able to earn Starbucks loyalty โstars,โ which can be redeemed for food and drinks at Starbucks outlets.โฆ
Marc Lore's ambition is as spectacular as his view of the sparkling Manhattan skyline. From new headquarters on the Frank Sinatra side of the Hudson River, the former Quidsi founder's latest venture โ Jet.com โ plans to take on online shopping's biggest players, from Amazon.com to Wal-Mart. Jet's consumer proposition is as simple as itsโฆ
Itโs no secret: People like free stuff. In fact, people love freebies so much that theyโre willing to exchange time and effort for them โ even when the reward is relatively small. Thatโs why providing free samples or a free trial is such a powerful tool for reaching new customers. First, it puts your brandโฆ
Sears Holdings said Tuesday that Joelle Maher has joined the company as president and chief member officer of its Sears stores. Maher, 48, was most recently chief operating officer of Gymboree, a children's clothing retailer. In the newly created role, she will oversee the operation of Sears retail stores and develop strategies to improve theโฆ