Loyalty Programs
January 28, 2016 at 12:49 pm
Loyalty programs are in need of careful examination to the point of reshifting focus in 2016. Nearly 90 percent of consumers view loyalty programs in a negative light, according to a Capgemini Consulting analysis of close to 40,000 consumer conversations on social media. The reason? In a digital age, many retailers fall short in offering…
January 18, 2016 at 9:34 am
An Amazon.com customer sued the marketplace over allegations that it charged him for its Amazon Prime program without his consent, according to the Courthouse News Service. "Gregory Harris filed the suit Wednesday against Amazon.com, alleging unfair competition and violations of consumer law and the federal Electronic Transfer Act," according to the Courthouse News Services story.…
January 12, 2016 at 9:59 am
I like to remind folks that consumers are actually people who happen to shop once and a while and look for something beyond “stuff.” This past May, I talked about one retailer’s return to past glories, and what I saw for its brick-and mortar future. Here's why chic beats cheap every time. Cheap Chic Recaptivates…
January 5, 2016 at 2:31 pm
This interactive webinar will seek to help retailers get the most bang for their buck from their data.
December 28, 2015 at 4:32 pm
In this fast-paced, interactive webinar, our expert panel will discuss 2015 successes and look forward at retail email trends for 2016.
December 11, 2015 at 9:35 am
At a time when shoppers have more options than ever, Kohl's is placing a wager that one set of customers can help revive its sales: its loyalists. The discount department store, which outperformed Macy's during the third quarter, is hoping to ride its momentum into the critical holiday shopping period, which accounted for one-third of its sales last…
December 3, 2015 at 9:36 am
We’ve all been there. You’re in the checkout line ready to use your loyalty card to collect points for your purchase. You rummage through your purse or wallet and ... you can’t find it. As a shopper, keeping track of all those loyalty cards, coupons and gift cards from multiple brands is a hassle. You…
October 28, 2015 at 11:22 am
The holidays are just around the corner, and most merchants have already put a lot of thought into how they’ll try to maximize sales during the annual shopping blitz. But those with their eyes on the real prize will focus not only on sales volumes this holiday season, but also on how many of those…
October 27, 2015 at 4:13 pm
Loyal customers are what every brand is after. Considering the cost to acquire new customers — as well as the challenge of identifying which of the multiple touchpoints drove them to purchase — many retailers are recognizing the value in spending to retain the customers they already have. From technology upgrades to improve the shopping…
October 14, 2015 at 11:21 am
Mobile is exploding. Last year, U.S. consumers were at a “mobile tipping point,” spending more time on mobile digital media than desktop media. According to the most recent findings from KPBC’s 2015 mobile technology trends, U.S. consumers have moved beyond that tipping point, spending 51 percent of their time on their mobile devices, significantly higher than…
