Loyalty Programs
I like to remind folks that consumers are actually people who happen to shop once and a while and look for something beyond โstuff.โ This past May, I talked about one retailerโs return to past glories, and what I saw for its brick-and mortar future. Here's why chic beats cheap every time. Cheap Chic Recaptivatesโฆ
This interactive webinar will seek to help retailers get the most bang for their buck from their data.
In this fast-paced, interactive webinar, our expert panel will discuss 2015 successes and look forward at retail email trends for 2016.
At a time when shoppers have more options than ever, Kohl's is placing a wager that one set of customers can help revive its sales: its loyalists. The discount department store, which outperformed Macy's during the third quarter, is hoping to ride its momentum into the critical holiday shopping period, which accounted for one-third of its sales lastโฆ
Weโve all been there. Youโre in the checkout line ready to use your loyalty card to collect points for your purchase. You rummage through your purse or wallet and ... you canโt find it. As a shopper, keeping track of all those loyalty cards, coupons and gift cards from multiple brands is a hassle. Youโฆ
The holidays are just around the corner, and most merchants have already put a lot of thought into how theyโll try to maximize sales during the annual shopping blitz. But those with their eyes on the real prize will focus not only on sales volumes this holiday season, but also on how many of thoseโฆ
Loyal customers are what every brand is after. Considering the cost to acquire new customers โ as well as the challenge of identifying which of the multiple touchpoints drove them to purchase โ many retailers are recognizing the value in spending to retain the customers they already have. From technology upgrades to improve the shoppingโฆ
Mobile is exploding. Last year, U.S. consumers were at a โmobile tipping point,โ spending more time on mobile digital media than desktop media. According to the most recent findings from KPBCโs 2015 mobile technology trends, U.S. consumers have moved beyond that tipping point, spending 51 percent of their time on their mobile devices, significantly higher thanโฆ
Amazon.com is always looking for ways to boost its number of Amazon Prime customers, whether thatโs by holding a Black Friday-like โPrime Dayโ sales event or bundling in subscriptions alongside Amazon hardware, as it attempted with the launch of its own Fire Phone devices. The online retailer has a new gimmick โ it's dropping theโฆ
Fact: most retailers simply arenโt doing enough to keep their customers engaged. While many retailers have taken significant strides toward optimizing their appearance and sales channels for omnichannel shoppers, when it comes to increasing customer retention, their strategies are largely still behind the curve. Before providing perspective about what organizations should be doing to increaseโฆ