Loyalty Programs
August 5, 2016 at 9:18 am
Join us for this interactive webinar to learn the steps necessary to become a data-driven organization.
June 28, 2016 at 10:54 am
Join us to discover what brands are doing to earn top rankings and learn the new, innovative ways they’re using digital gift cards.
June 17, 2016 at 11:00 am
Everything consumers do today seems to start and end with a smartphone, and that behavior includes their interactions with retailers’ loyalty programs and rewards. Some retailers are still finding their way with loyalty in the mobile environment. The good news is that three key tactics can drive mobile loyalty to help them achieve success: more…
June 10, 2016 at 2:37 pm
Moosejaw’s CEO will discuss the company’s culture and how it’s been able to develop life-long relationships with its customers.
June 7, 2016 at 9:41 am
“We’re like poker buddies,” says Richard Buonomo about Mario Mirabella, his personal shopper at Brooks Brothers as he searches the shop for the right ‘brownish button.’ “He is very picky and fussy,” says Mario, a second generation master tailor at the flagship store in New York. “But we make everything perfect. That’s what a personal shopper…
May 27, 2016 at 8:42 am
With the range of brands and products available today, consumers have an unprecedented number of options along their path to purchase, leaving retailers competing harder for consumer attention and pulling out all the stops just for a single purchase. It's important for resellers to work closely with retail partners to ensure retailers have the resources needed to connect with consumers successfully.
May 24, 2016 at 10:08 am
Whether you’re turning 29 for the 29th time or celebrating your first official year as an “adult,” there’s one day of the year that’s all about you — your birthday. With all of the calls, texts, social media posts, gifts and cards, you can’t help but feel pretty special, and who doesn’t love that? A…
May 11, 2016 at 11:38 am
The omnichannel evolution represents a unique opportunity for retailers to create loyalty that goes deeper than club cards or cashback rewards. Empowered by technology and data, retailers can now connect with their customers across several channels to meet their needs and offer personalized service. The secret to inspiring customer loyalty isn’t a plastic card in…
May 6, 2016 at 10:24 am
Seventy-five percent of U.S. companies with loyalty programs generate a return on that investment. With so much success on the line, it’s surprising how many retailers still outsource loyalty programs, either directly or indirectly, to third-party vendors through cash-back partnerships. Third-party loyalty partners are attractive to small and midsized retailers as they don’t require in-house technology or labor…
April 25, 2016 at 11:15 am
In episode 33 of Total Retail Talks, I interview Richard Mancinelli, loyalty program manager for Advance Auto Parts. Mancinelli talks about the automotive replacement parts and accessories retailer's third annual mobile tour and the value it provides in driving brand awareness and customer loyalty.
