Loyalty Programs

Retail marketers know that an effective loyalty program can earn and keep customers while boosting profits. However, they often don’t know how their program stacks up to their competitors’ programs. Many years advising top-name clients in loyalty marketing have shown us what works, what doesn’t and how to check. With a smart loyalty self-assessment, retailers…

Over 50 percent of adults in high-income households (earning $200K or more per year) are willing to switch brands in order to — wait for it — use a coupon? And 47 percent of consumers are likely to switch brands within 24 hours of receiving bad customer service. In this day of promotion, price sensitivity…

Join us for this interactive webinar to learn the steps necessary to become a data-driven organization.

Join us to discover what brands are doing to earn top rankings and learn the new, innovative ways they’re using digital gift cards.

Everything consumers do today seems to start and end with a smartphone, and that behavior includes their interactions with retailers’ loyalty programs and rewards. Some retailers are still finding their way with loyalty in the mobile environment. The good news is that three key tactics can drive mobile loyalty to help them achieve success: more…

Moosejaw’s CEO will discuss the company’s culture and how it’s been able to develop life-long relationships with its customers.

“We’re like poker buddies,” says Richard Buonomo about Mario Mirabella, his personal shopper at Brooks Brothers as he searches the shop for the right ‘brownish button.’ “He is very picky and fussy,” says Mario, a second generation master tailor at the flagship store in New York. “But we make everything perfect. That’s what a personal shopper…

With the range of brands and products available today, consumers have an unprecedented number of options along their path to purchase, leaving retailers competing harder for consumer attention and pulling out all the stops just for a single purchase. It's important for resellers to work closely with retail partners to ensure retailers have the resources needed to connect with consumers successfully.

Whether you’re turning 29 for the 29th time or celebrating your first official year as an “adult,” there’s one day of the year that’s all about you — your birthday. With all of the calls, texts, social media posts, gifts and cards, you can’t help but feel pretty special, and who doesn’t love that? A…

The omnichannel evolution represents a unique opportunity for retailers to create loyalty that goes deeper than club cards or cashback rewards. Empowered by technology and data, retailers can now connect with their customers across several channels to meet their needs and offer personalized service. The secret to inspiring customer loyalty isn’t a plastic card in…