Loyalty Programs
June 26, 2017 at 9:36 am
Consumer transactions and repeat purchases will always be a measure of success when evaluating performance and customer devotion in retail, but today’s brands must dig deeper to truly get to know their customers from the inside out. With a steady flow of available customer data from advanced e-commerce and social media analytics, the retail industry…
June 23, 2017 at 12:49 pm
Join this webinar to learn how a single view of the customer gives retailers the ability to connect customer identities.
June 14, 2017 at 10:31 am
On Tuesday, Amazon launched a new perk for Prime members that will give them cash back on purchases. Through Amazon Prime Reload, Prime members can get 2 percent back on purchases if they add funds to their Amazon balance using a debit card attached to a bank account. Amazon Prime Reload is built on top…
June 14, 2017 at 9:23 am
Customer loyalty and mobile order-ahead programs are making big gains in retail. The siren call of stats that associate customer loyalty with greater revenue and profitability, combined with ubiquity of smartphones and native mobile apps, might make it seem like a sure thing for any retailer to launch a customer loyalty program. However, for most…
June 12, 2017 at 4:36 pm
Most retailers today are now utilizing mobile in some shape or form to enhance the shopping experience for consumers — both online and in-store. A select few have completely embraced the channel and are truly mobile-first, reaping the benefits — think Starbucks. Mobile technologies, including mobile point of sale and mobile scan and payment technologies,…
June 9, 2017 at 11:57 am
The steps J.C. Penney took to update its current Rewards program were spelled out by Sherina Smith, vice president of loyalty, CRM and multicultural marketing at the 2017 CRMC (Customer Relationship Management Conference) in Chicago yesterday. During her presentation, Smith explained that J. C. Penney Rewards has been in operation since 2008, and has evolved over…
June 8, 2017 at 11:14 am
In a session yesterday at the CRM Conference (CRMC) in Chicago, Eric Messerschmidt, senior vice president, strategic marketing, CRM and loyalty at Ulta, discussed the beauty retailer's approach to customer retention. Ulta has a very active loyalty program, Ultamate Rewards, with more than 24 million members. Those customers have helped Ulta become a leader in…
June 6, 2017 at 9:11 am
Amazon.com is dropping its membership price for low-income shoppers, going after a stronghold on this demographic held by Wal-Mart. The online retailer giant said Tuesday that it will offer a nearly 20 percent segment of the U.S. population — people who obtain government assistance with cards typically used for food stamps — a $5.99 monthly Prime membership, less than the…
June 6, 2017 at 8:10 am
When it comes to shopping, consumers have more power to influence retailers than ever before. However, fluctuating consumer behavior has made it a challenge for some retailers to predict what consumers will want week in and week out. In this new era of retail, consumers expect trouble-free, multichannel experiences; easy payment processes; quick savings; and…
May 30, 2017 at 12:26 pm
In episode 94 of Total Retail Talks, John DeWaal, vice president of marketing at LIDS Sports Group, discusses the omnichannel sports licensed retailer's recently launched mobile app, its newly designed loyalty program, and how the two work together to create loyal customers.
