Loyalty Programs

In late 2016, GNC, one of the largest nutrition and supplements businesses in the country, made a bold move. With giants like Vitamin Shoppe and Wal-Mart cutting into its profit margins, GNC decided to close all 4,400 of its stores for a day and reset its pricing strategy, offering one simplified price across all channels…

Loyalty programs are an invaluable tool for brands. With the fourth quarter fast approaching and the holiday shopping season looming large, well-executed loyalty programs can drive consumer engagement, facilitate data collection, personalize on-site experiences, and help brands identify their most valuable customers. However, the majority of retail brands are failing to meet consumer expectations. According to…

Loyalty programs are an invaluable tool for brands. With the fourth quarter fast approaching and the holiday shopping season looming large, well-executed loyalty programs can drive consumer engagement, facilitate data collection, personalize on-site experiences, and help brands identify their most valuable customers. However, the majority of retail brands are failing to meet consumer expectations. According to […]

Retail is changing (big surprise). First, there was retail in all its traditional forms, from national chains to department stores to mass merchandise, along with local retailers. Then came big-box retail and large specialty retail. And since the turn of the millennium, we’ve seen the long expected powerful growth of online sales, including megalithic Amazon.com,…

A new research report titled "Customer Experience Management Benchmark (CXMB) Industry Insights: Retail" was recently published by COPC Inc. and Execs In The Know, with sponsorship support from Gladly Inc. Topics included comparisons between online, in-store and mobile shoppers in the United States, and consumer opinion toward the retail customer experience. The report is intended…

Every consumer who joins a loyalty program is unique, but certain groups of consumers share common behaviors around the rewards they earn from their favorite retailers and brands. There are two groups of loyalty program members: "save-for-later" consumers who like to accumulate rewards for longer-term payoffs, and "earn-and-burn" consumers who favor frequent redemption opportunities and immediate…

Every consumer who joins a loyalty program is unique, but certain groups of consumers share common behaviors around the rewards they earn from their favorite retailers and brands. There are two groups of loyalty program members: “save-for-later” consumers who like to accumulate rewards for longer-term payoffs, and “earn-and-burn” consumers who favor frequent redemption opportunities and immediate […]

This past Tuesday was Amazon Prime Day, the online retailer’s third annual global shopping event exclusively for its Prime members. The day brought positives and negatives for Amazon, as it looked to further cement its position as the leading online retailer in the market. Let’s start with the positives: Amazon is reporting Prime Day was…

Customer loyalty has long been a challenge for consumer packaged goods (CPG) brands. Often at the mercy of retailers to incentivize customers to purchase, CPG marketers sometimes struggle to implement effective, data-backed strategies that entice customers to keep buying their products when surrounded by a glut of other options on the store shelf. That’s why…

Amazon Prime. Amazon Flex. Amazon Dash. Amazon Go. What’s next? Everyone jokes that Amazon.com is taking over the world, but it seems as if it's truly dominating the U.S. retail market and beyond. From supply chain to customer loyalty to a culture of innovation, Amazon is attacking retail from all angles, and the industry needs…