Loyalty Programs
February 14, 2018 at 1:16 pm
Everyone loves to feel appreciated, and loyalty program participants are no exception. While rewarding shoppers for ongoing engagement and purchases is generally a positive experience, it can also create moments of friction. From security concerns to an overabundance of communication, retail loyalty programs need to overcome consumer pain points to ensure success and build long-lasting connections. As 2018 unfolds, retailers should look to streamline experiences and improve value, prioritizing how to best leverage data, deliver instant gratification, and implement hyperpersonalization. Want to strengthen your loyalty game and remedy the industry’s biggest hurdles? Read on.
February 9, 2018 at 5:39 pm
As brands and retailers work on their marketing plans for 2018, there are some major lessons to be learned from the loyalty upheaval we saw in 2017. Over the year, a number of notable brands, including Pampers, Target and Sephora, launched or rolled out changes to their loyalty programs, and they weren't received well by…
February 9, 2018 at 2:51 pm
Amazon.com is moving full speed ahead with its grocery business. Mashable reports the e-commerce giant's Prime Now delivery service — which delivers groceries, household items, gifts and more in two hours — is partnering with Whole Foods. Prime customers can now have their groceries and lifestyle items delivered to their door in two hours or…
February 1, 2018 at 9:07 am
As we enter a post-holiday lull, savvy marketers will use this opportunity to re-engage first-time customers from the busy season. A great tactic to do this is by leveraging a strong loyalty program. Having a strong loyalty program is key to creating memorable experiences for shoppers in order to foster loyalty long term. Enrolling new…
January 22, 2018 at 11:49 am
With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns
January 19, 2018 at 12:54 pm
Amazon.com said today that it's raising its monthly Prime membership rates. The premium membership that grants faster shipping and access to Amazon Video will now cost $12.99 per month, up from $10.99, an 18 percent increase. Amazon is also increasing the discounted student monthly rate from $5.49 to $6.49 per month for new sign-ups.The cost…
December 28, 2017 at 12:47 pm
Amazon.com said today that it’s raising its monthly Prime membership rates. The premium membership that grants faster shipping and access to Amazon Video will now cost $12.99 per month, up from $10.99, an 18 percent increase. Amazon is also increasing the discounted student monthly rate from $5.49 to $6.49 per month for new sign-ups.The cost […]
December 20, 2017 at 3:14 pm
December 18, 2017 at 1:32 pm
Amazon Prime growth is plateauing in the U.S., showing the first signs of a slowdown in its oldest market, Morgan Stanley wrote in a note published last week. Prime, a paid membership program that offers free two-day shipping and access to other perks such as online video and music to consumers for $99 a year,…
December 15, 2017 at 6:29 am
More and more brick-and-mortar retailers are jumping onto the subscription bandwagon. Take Sephora, for example. When the makeup retailer launched its subscription box, PLAY! by Sephora, customers felt like they were pushing “play” on a customized mix from someone who knew all their favorite songs. Each box includes five deluxe cosmetic products, from old favorites to…
