Loyalty Programs

Loyalty programs, if done properly, can transform customers into long-term fans of your business and boost revenues. Rewarding frequent shoppers with points, coupons and freebies is a great way to start. However, with so many loyalty programs out there, how do you make yours stand apart? The key is to deliver an amazing customer experience…

Everyone loves to feel appreciated, and loyalty program participants are no exception. While rewarding shoppers for ongoing engagement and purchases is generally a positive experience, it can also create moments of friction. From security concerns to an overabundance of communication, retail loyalty programs need to overcome consumer pain points to ensure success and build long-lasting connections. As 2018 unfolds, retailers should look to streamline experiences and improve value, prioritizing how to best leverage data, deliver instant gratification, and implement hyperpersonalization. Want to strengthen your loyalty game and remedy the industry’s biggest hurdles? Read on.

As brands and retailers work on their marketing plans for 2018, there are some major lessons to be learned from the loyalty upheaval we saw in 2017. Over the year, a number of notable brands, including Pampers, Target and Sephora, launched or rolled out changes to their loyalty programs, and they weren't received well by…

Amazon.com is moving full speed ahead with its grocery business. Mashable reports the e-commerce giant's Prime Now delivery service — which delivers groceries, household items, gifts and more in two hours — is partnering with Whole Foods. Prime customers can now have their groceries and lifestyle items delivered to their door in two hours or…

As we enter a post-holiday lull, savvy marketers will use this opportunity to re-engage first-time customers from the busy season. A great tactic to do this is by leveraging a strong loyalty program. Having a strong loyalty program is key to creating memorable experiences for shoppers in order to foster loyalty long term. Enrolling new…

With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns

Amazon.com said today that it's raising its monthly Prime membership rates. The premium membership that grants faster shipping and access to Amazon Video will now cost $12.99 per month, up from $10.99, an 18 percent increase. Amazon is also increasing the discounted student monthly rate from $5.49 to $6.49 per month for new sign-ups.The cost…

Amazon.com said today that it’s raising its monthly Prime membership rates. The premium membership that grants faster shipping and access to Amazon Video will now cost $12.99 per month, up from $10.99, an 18 percent increase. Amazon is also increasing the discounted student monthly rate from $5.49 to $6.49 per month for new sign-ups.The cost […]

Amazon Prime growth is plateauing in the U.S., showing the first signs of a slowdown in its oldest market, Morgan Stanley wrote in a note published last week. Prime, a paid membership program that offers free two-day shipping and access to other perks such as online video and music to consumers for $99 a year,…