Loyalty Programs
LIDS, a Genesco brand that operates within Hat Word Inc., earned the No. 1 ranking in Total Retailโs analysis of 100 publicly traded retailers based on its omnichannel capabilities/programs offered and the execution of said programs. LIDS was part of a three-way tie for first place, joined by DSW and UGG. The full rankings canโฆ
Whole Foods announced this week that it will end its rewards pilot program and digital coupons, beginning May 2. The Atlanta Journal-Constitution reports all rewards must be redeemed and digital coupons used by May 1 or be lost. Any other benefits, including unused rewards, will not roll over to other accounts. The organic foods grocerโฆ
Consumers today have seemingly endless retail options. Beyond price, product and delivery options, shoppers can choose how they communicate with their favorite brands, whether thatโs through a voice assistant, chatbot, Facebook Messenger, etc. A recent study by Narvar revealed that shoppers are indeed choosing a combination of these channels and expect that brands use themโฆ
โTo fee or not to fee?โ will be the question many retailers ask themselves this year, as paid loyalty programs steadily take hold. While the paid model isnโt new โ Costco is a pioneer in this space and game-changer Amazon Prime launched back in 2005 โ more retailers are viewing pay-to-play as a compelling option forโฆ
Online wholesale shopping site Boxed announced yesterday that it's launching a paid membership program that will offer customers rewards and discounts. The membership program, Boxed Up, will not replace the standard free membership. However, it does offer perks, including free โpriority shippingโ for orders over $20, as well as 2 percent cash rewards based onโฆ
The loyalty landscape is in the midst of significant evolution, driven by new technologies, smarter programs, and changing customer needs and expectations. In a new study released by Bond Brand Loyalty, a leading global customer engagement agency, consumers say they spend more, advocate for, and remain loyal to brands with loyalty programs that offer innovative personalized experiences in addition to points and discounts. Consumers spend 37 percent more with brands when they're a loyalty program member.
Amazon.com is offering a discount on its Prime membership to the millions of Medicaid recipients in the U.S., according to media reports, taking another step to wooing lower-income shoppers and keeping pressure on Walmart Inc. Under the offer, customers on Medicaid, the public health insurance program for low-income Americans, can get Amazon Prime for $5.99 aโฆ
Amazon.com announced yesterday itโs expanding its delivery partnership with Whole Foods by rolling out free delivery from the grocery chain to Prime members in San Francisco and Atlanta. Recode reports orders that total at least $35 can be delivered within two hours for free through Amazon's Prime Now service, or within one hour for anโฆ
This week, Amazon.com announced a 5 percent cash-back reward program for Whole Foods shoppers who use the Amazon Prime Rewards Visa card when making their purchases. CNBC reports cardholders who aren't members of Amazon's $99 yearly subscription service will get 3 percent cash back on their Whole Foods purchases. "We're excited to launch the Amazonโฆ
Loyalty programs, if done properly, can transform customers into long-term fans of your business and boost revenues. Rewarding frequent shoppers with points, coupons and freebies is a great way to start. However, with so many loyalty programs out there, how do you make yours stand apart? The key is to deliver an amazing customer experienceโฆ