Loyalty Programs

Amazon Raising the Price of Prime to $119
April 27, 2018 at 10:48 am

Amazon.com is raising the price of its loyalty subscription service, Amazon Prime, from $99 to $119 per year. The company announced the price hike during a call with investors Thursday. The change will go into effect May 11, and will apply to Prime renewals beginning June 16. The change is the first time Amazon has upped…

LIDS Part of 3-Way Tie for Top Spot in Top 100 Omnichannel Retailers List
April 24, 2018 at 11:21 am

LIDS, a Genesco brand that operates within Hat Word Inc., earned the No. 1 ranking in Total Retail’s analysis of 100 publicly traded retailers based on its omnichannel capabilities/programs offered and the execution of said programs. LIDS was part of a three-way tie for first place, joined by DSW and UGG. The full rankings can…

Whole Foods to End Loyalty Program, Promises New Perks
April 20, 2018 at 3:28 pm

Whole Foods announced this week that it will end its rewards pilot program and digital coupons, beginning May 2. The Atlanta Journal-Constitution reports all rewards must be redeemed and digital coupons used by May 1 or be lost. Any other benefits, including unused rewards, will not roll over to other accounts. The organic foods grocer…

The Evolving Factors Driving Customer Loyalty
April 20, 2018 at 1:49 pm

Consumers today have seemingly endless retail options. Beyond price, product and delivery options, shoppers can choose how they communicate with their favorite brands, whether that’s through a voice assistant, chatbot, Facebook Messenger, etc. A recent study by Narvar revealed that shoppers are indeed choosing a combination of these channels and expect that brands use them…

Paid Memberships Are the New Loyalty in Retail
April 17, 2018 at 9:35 am

“To fee or not to fee?” will be the question many retailers ask themselves this year, as paid loyalty programs steadily take hold. While the paid model isn’t new — Costco is a pioneer in this space and game-changer Amazon Prime launched back in 2005 — more retailers are viewing pay-to-play as a compelling option for…

Boxed Launches Paid Membership Program
April 12, 2018 at 12:42 pm

Online wholesale shopping site Boxed announced yesterday that it's launching a paid membership program that will offer customers rewards and discounts. The membership program, Boxed Up, will not replace the standard free membership. However, it does offer perks, including free “priority shipping” for orders over $20, as well as 2 percent cash rewards based on…

Gen Z and Millennials Are Changing Customer Loyalty
April 2, 2018 at 4:19 pm

The loyalty landscape is in the midst of significant evolution, driven by new technologies, smarter programs, and changing customer needs and expectations. In a new study released by Bond Brand Loyalty, a leading global customer engagement agency, consumers say they spend more, advocate for, and remain loyal to brands with loyalty programs that offer innovative personalized experiences in addition to points and discounts. Consumers spend 37 percent more with brands when they're a loyalty program member.

Amazon Gives Medicaid Recipients Discount on Prime
March 8, 2018 at 12:57 pm

Amazon.com is offering a discount on its Prime membership to the millions of Medicaid recipients in the U.S., according to media reports, taking another step to wooing lower-income shoppers and keeping pressure on Walmart Inc. Under the offer, customers on Medicaid, the public health insurance program for low-income Americans, can get Amazon Prime for $5.99 a…

Amazon is Bringing Free Whole Foods Delivery to Prime Members in San Francisco and Atlanta
March 7, 2018 at 1:26 pm

Amazon.com announced yesterday it’s expanding its delivery partnership with Whole Foods by rolling out free delivery from the grocery chain to Prime members in San Francisco and Atlanta. Recode reports orders that total at least $35 can be delivered within two hours for free through Amazon's Prime Now service, or within one hour for an…

Amazon's Latest Prime Perk: 5% Cash Back at Whole Foods
February 21, 2018 at 12:43 pm

This week, Amazon.com announced a 5 percent cash-back reward program for Whole Foods shoppers who use the Amazon Prime Rewards Visa card when making their purchases. CNBC reports cardholders who aren't members of Amazon's $99 yearly subscription service will get 3 percent cash back on their Whole Foods purchases. "We're excited to launch the Amazon…