Loyalty Programs

In episode 458 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Gerardo Soto, vice president of brand marketing and sports partnerships at Lowe's, a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. Listen in as Soto details the retailer's partnership with global soccer star Lionel Messi,…

In episode 454 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Allison Ferguson, head of customer loyalty at Honda, a manufacturer of automobiles, motorcycles, and battery-powered equipment. Listen in as Ferguson discusses her role at Honda (0:50), what she enjoys about working in loyalty at the company (1:35), how Honda is engaging with its customers…

In episode 42 of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jonathan Silver, CEO and co-founder of Engage People, the solution and execution partner for your company’s loyalty and incentive strategy. Listen in as Silver provides an overview of the business (0:50), his professional background (4:25), Engage People's pay-with-points program (6:05), and the different…

Margins are reliably slim for grocery retailers, averaging around 1 percent. Due to this scarcity of capital, business owners are reluctant to take any kind of gamble when they invest in new technology. But what happens when adopting new technology becomes imperative? The proliferation of e-commerce has made it easier than ever for consumers to…

Acquiring new customers can cost up to 5x more than retaining existing ones. This puts more responsibility on retailers to find a sustainable way to create a positive, personalized relationship that maintains engagement and inspires repeat purchases. One way to do that? Gamify the customer experience. Put simply, gamification adds gaming elements to non-gaming scenarios.…

Years ago, grocery stores and supermarkets implemented loyalty card systems which involved issuing physical loyalty cards, which customers could present at checkout to earn points or discounts based on their purchase amount. Over time, customers accumulated points that they could redeem for rewards such as discounts on future purchases, free products, or entry into exclusive…

With so many retail options available to consumers, it’s more important than ever for brands to offer incentives to retain and grow their share of loyal customers. A tiered loyalty strategy is an effective way for brands to level-up engagement. What's a Tiered Strategy and Why Does it Matter? Customers’ expectations change over time. The…

Target on Tuesday said it will launch a paid membership program next month, riffing off the playbook of its rivals Amazon.com and Walmart, reports CNBC. The subscription-based program, Target Circle 360, will launch in early April and cost $99 per year. Target will offer a discounted rate of $49 per year as part of a…

Our rapidly digitalizing and globalizing world hasn't been kind to the retail industry these past few years, especially for brick-and-mortar stores. As a result, many retailers have begun to wrestle with questions concerning the nature of the retail experience and what it means to succeed in 2024. Despite this anxiety, brands can be sure of…

Target is considering offering customers a paid membership program similar to Walmart+ or Amazon Prime, Bloomberg reported Wednesday. The news outlet said the potential membership program would be called Project Trident and could launch as soon as this year, according to people familiar with the matter. Target shares rose 2.4 percent Wednesday following the publication…