Loyalty Programs
Much has been written on the topic of loyalty and the use of promotional offers to both acquire and retain customers. The difficulty with the statistics is that most customers join and stay in a loyalty program because they receive special discounts, coupons, and other offers. For example, Kohlโs loyalty program proudly gives customers aโฆ
While most businesses continue to collect more and more customer data to benefit their marketing efforts, they might need to stop and consider what consumers want. Retailers may be surprised to learn that customers don't actually want to get that chummy. A new survey conducted by The Harris Poll on behalf of Wilbur shows moreโฆ
The transformation of the global retail market would be unbelievable if it werenโt happening right in front of our eyes. With the increasing presence of giants like Amazon.com and the growing online footprint of established retailers like Best Buy and Walmart, the number of store closures for smaller retailers is ramping up, and the bankingโฆ
Total Retail is excited to present to you its third annual Top 100 Omnichannel Retailers report. The report, produced in conjunction with Radial, an omnichannel commerce technology and operations provider, features a ranking of 100 publicly traded retailers based on their omnichannel retail programs offered as well as the execution of said programs. Why focus on omnichannel retail? Theโฆ
The technology already exists to bring intelligent shopping incentives into retailersโ mobile apps. Retailers can leverage existing platforms to design their dynamic loyalty programs hassle free, no matter which stage of their digital strategy they're in. Itโs the next step of the retail technology evolution, and itโs refreshingly personal.
E-commerce is booming, the in-store shopping experience is becoming more tech-driven, and personalization is moving beyond simply "nice to have." Retail organizations are under immense pressure to innovate, attract new consumers and retain customer loyalty. The key to unlocking the next big thing in retail is in a device we are glued to โ smartphones. Thisโฆ
Consumers, especially millennials, are continuing to embrace the value of gift cards at a record rate โ and thatโs good news for retailers. Considering that the average consumer spent $59 over the value of a gift card in 2018 โ a $21 increase from 2017 โ retailers have more motivation than ever to develop aโฆ
In an era when purchasing is increasingly being dominated by millennials and Gen Z, retailers can no longer rely on traditional rewards systems to drive customer loyalty. The age of membership points and retail-backed credit lines is over as the next wave of shoppers expect loyalty programs to be simple, automatic and valuable. According to our 2018 Consumer Loyaltyโฆ
Brands guilty of this disconnect are missing out on opportunities to hyperpersonalize and generate revenue, alienating customers.
In last year's fourth quarter, the U.S. Postal Service proposed a 9 percent to 12 percent increase in shipping fees for all shippers (including FedEx, UPS, Amazon.com), which could impact retailers in a big way. Consumers expect free shipping, but itโs getting harder for retailers to offer. And itโs already tough enough to compete withโฆ