Loyalty Programs
June 19, 2019 at 10:54 am
Remember the days of punch cards that stores gave out to encourage customers to return, typically by offering discounts or freebies? In today’s world, the punch card has been replaced by digital identity: customers join loyalty programs by creating personal accounts on a website or app. A lot of online rewards programs nowadays are still…
June 18, 2019 at 11:21 am
Consumers and brands continue to reap the rewards of loyalty programs. However, experience matters more to today’s members than earning points and cashing them in, according to the ninth annual Loyalty Report by Bond Brand Loyalty. The global study, conducted in partnership with Visa, surveyed more than 55,000 consumers in 20-plus markets and assessed approximately…
June 6, 2019 at 4:54 pm
Much has been written on the topic of loyalty and the use of promotional offers to both acquire and retain customers. The difficulty with the statistics is that most customers join and stay in a loyalty program because they receive special discounts, coupons, and other offers. For example, Kohl’s loyalty program proudly gives customers a…
June 3, 2019 at 1:08 pm
While most businesses continue to collect more and more customer data to benefit their marketing efforts, they might need to stop and consider what consumers want. Retailers may be surprised to learn that customers don't actually want to get that chummy. A new survey conducted by The Harris Poll on behalf of Wilbur shows more…
May 16, 2019 at 10:21 am
The transformation of the global retail market would be unbelievable if it weren’t happening right in front of our eyes. With the increasing presence of giants like Amazon.com and the growing online footprint of established retailers like Best Buy and Walmart, the number of store closures for smaller retailers is ramping up, and the banking…
April 24, 2019 at 11:04 am
Total Retail is excited to present to you its third annual Top 100 Omnichannel Retailers report. The report, produced in conjunction with Radial, an omnichannel commerce technology and operations provider, features a ranking of 100 publicly traded retailers based on their omnichannel retail programs offered as well as the execution of said programs. Why focus on omnichannel retail? The…
March 22, 2019 at 11:23 am
The technology already exists to bring intelligent shopping incentives into retailers’ mobile apps. Retailers can leverage existing platforms to design their dynamic loyalty programs hassle free, no matter which stage of their digital strategy they're in. It’s the next step of the retail technology evolution, and it’s refreshingly personal.
March 15, 2019 at 11:32 am
E-commerce is booming, the in-store shopping experience is becoming more tech-driven, and personalization is moving beyond simply "nice to have." Retail organizations are under immense pressure to innovate, attract new consumers and retain customer loyalty. The key to unlocking the next big thing in retail is in a device we are glued to — smartphones. This…
March 1, 2019 at 10:06 am
Consumers, especially millennials, are continuing to embrace the value of gift cards at a record rate — and that’s good news for retailers. Considering that the average consumer spent $59 over the value of a gift card in 2018 — a $21 increase from 2017 — retailers have more motivation than ever to develop a…
January 24, 2019 at 2:03 pm
In an era when purchasing is increasingly being dominated by millennials and Gen Z, retailers can no longer rely on traditional rewards systems to drive customer loyalty. The age of membership points and retail-backed credit lines is over as the next wave of shoppers expect loyalty programs to be simple, automatic and valuable. According to our 2018 Consumer Loyalty…
