Loyalty Programs
In this video, Editor-in-Chief Joe Keenan interviews Leif Sunderland, vice president of sales and marketing at TravisMathew, a men's apparel company based in Southern California focused on making premier apparel for work and play. Sunderland discusses the recent enhancements made to the brand's direct-to-consumer e-commerce site, why it was the right time to launch these upgrades, and whyโฆ
The coronavirus may be ravaging the economy, but retailersโ creativity, agility and compassion mean they wonโt suffer forever. Brands and businesses are flexing new and old muscles to take on this challenge. Below are four steps retailers can take right now to gain and retain customers, insights and loyalty: 1. Delve into data. The pandemicโฆ
Customer loyalty has been on the decline, with consumers having an abundance of options to choose from when making all sorts of retail purchases. If a retailer canโt meet a consumer's needs, whether it be related to price, product, experience, etc., he or she will often move on to a competitor that can. To help addressโฆ
To stay ahead in the competitive e-commerce environment, particularly in a COVID world, many retailers are turning to loyalty programs to capture customer data. After all, when customers join a retailerโs loyalty program, not only do they share explicit data (think name, email address, phone number, etc.), but retailers can also collect implicit behavioral and transactionalโฆ
In this interactive webinar, our expert speakers will discuss the areas you need to prioritize to future-proof your business.
One of the most effective ways to develop a profitable retail business is to retain existing customers, getting them to come back to your brand to purchase again and again. The cost to acquire a customer, even if diminished post-COVID-19, is still significantly more expensive than it is to retain an existing one. Therefore, retailersโฆ
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss the recently released report, Customer Loyalty in a Fragmented Retail Market. The report, which was produced by Total Retail with card-linking technology provider Fidel, dives into how retailers can leverage data to create long-term customer relationships, and the role ofโฆ
With the abundance of choice that todayโs consumers have, particularly online, weโve seen loyalty to retailers and brands decrease. If a retailer canโt meet the immediate and increasingly stringent needs of a consumer, be it price, product quality, service, delivery time, etc., they simply move on to a competitor. And those shifts are occurring acrossโฆ
When shopping, consumers rely on recommendations from friends, family and peers more than they trust advertising from brands. Because of this, there has been a rise in shopping-focused communities โ both those that are managed by brands and those that are independent platforms. Here are a few interesting examples of retail communities that bring shoppersโฆ
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss Walmartโs announcement that it's going to launch a paid membership program, similar to Amazon Prime. The service will be called Walmart+, and will expand on the retailerโs grocery-delivery subscription service. Walmart is launching a paid membership program to develop a toolโฆ