Loyalty Programs
In episode 309 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Michele Driscoll, vice president of customer engagement, loyalty and personalization at CVS. Driscoll discusses recent updates to the CVS ExtraCare rewards program, how extensive customer research and feedback factored into changes made to the loyalty program, and how the retailer collected this data. Sheโฆ
Gap Inc. has announced a new integrated rewards program where credit card holders and loyalty members can earn points while shopping online or in-store at Gap, Banana Republic, Old Navy, and Athleta. The new program will simplify and streamline the way members earn and redeem rewards by combining the previous credit card and loyalty programsโฆ
Retail companies are increasingly dipping their toes into banking and finance. With branded credit cards and payment features, theyโre creating stronger bonds with customers โ and new revenue streams. For many large brands with technological capability, embedded finance products like these add significant value to the customer experience. To understand how, letโs dig into whatโฆ
In a session during the National Retail Federation's (NRF) inaugural Retail Converge event last month, Hal Lawton, president and CEO of Tractor Supply Company (TSC), discussed how the company is planning to be an even more integral part of its customersโ lives through its Life Out Here strategy. In addition, Lawton addressed TSC's recently relaunched loyalty program,โฆ
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Carlos Dunlap-Beard, vice president of business development and loyalty strategy at Clarus Commerce, a premium loyalty program solutions provider. Dunlap-Beard discusses what retailers should be thinking about when building a premium loyalty program. He shares what the first step would be to buildโฆ
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Brian Carl, senior director of marketing at Clarus Commerce, a premium loyalty program solutions provider. Carl discusses what makes Clarus Commerce's offerings unique, his role at the company, and the evolution of premium loyalty programs in recent years. He shares the three trendsโฆ
Senior-level women in retail discuss the leadership strategies and hiring best practices theyโre using to lead their team to success.
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Carlos Dunlap-Beard, vice president of business development and loyalty strategy at Clarus Commerce, a premium loyalty program solutions provider. Dunlap-Beard discusses Clarus Commerce's business offerings, the years of experience in loyalty solutions he brings to his role, and what makes premium loyalty membersโฆ
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Tom Caporaso, CEO of Clarus Commerce, a premium loyalty program solutions provider. Caporaso discusses Clarus Commerce's loyalty solutions for retailers, his 25-plus year career in customer loyalty and subscription programs, and what premium loyalty programs entail. He shares why premium loyalty programs areโฆ
Consumers came out of 2020 having undergone a radical shift in priorities and preferences in their retail experiences. Retailers have mostly managed to address the shift to an all-digital retail experience, but need to continue to adapt their strategies to address the new era buyer persona and earn their long-term loyalty. Many loyalty programs wereโฆ