Loyalty Programs
August 16, 2021 at 9:16 pm
In episode 311 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kelly Cook, chief marketing and IT officer of David's Bridal, the largest American bridal store chain. Cook discusses the genesis of David's Bridal's Diamond Loyalty Program, how the program incentivizes brides and their wedding parties and guests to purchase from the retailer, and the member…
August 11, 2021 at 7:04 pm
Over the past year, we’ve seen unprecedented disruption in the retail space as COVID-19 forced store closings, disrupted supply chains, and pushed more consumers online than ever before. And with customer behaviors and expectations changing rapidly, their loyalty is becoming more difficult to earn. To better understand consumers’ mindsets at this critical point in time,…
August 2, 2021 at 9:27 pm
In episode 309 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Michele Driscoll, vice president of customer engagement, loyalty and personalization at CVS. Driscoll discusses recent updates to the CVS ExtraCare rewards program, how extensive customer research and feedback factored into changes made to the loyalty program, and how the retailer collected this data. She…
July 22, 2021 at 5:42 pm
Gap Inc. has announced a new integrated rewards program where credit card holders and loyalty members can earn points while shopping online or in-store at Gap, Banana Republic, Old Navy, and Athleta. The new program will simplify and streamline the way members earn and redeem rewards by combining the previous credit card and loyalty programs…
July 22, 2021 at 4:49 pm
Retail companies are increasingly dipping their toes into banking and finance. With branded credit cards and payment features, they’re creating stronger bonds with customers — and new revenue streams. For many large brands with technological capability, embedded finance products like these add significant value to the customer experience. To understand how, let’s dig into what…
July 7, 2021 at 8:19 pm
In a session during the National Retail Federation's (NRF) inaugural Retail Converge event last month, Hal Lawton, president and CEO of Tractor Supply Company (TSC), discussed how the company is planning to be an even more integral part of its customers’ lives through its Life Out Here strategy. In addition, Lawton addressed TSC's recently relaunched loyalty program,…
June 30, 2021 at 5:34 pm
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Carlos Dunlap-Beard, vice president of business development and loyalty strategy at Clarus Commerce, a premium loyalty program solutions provider. Dunlap-Beard discusses what retailers should be thinking about when building a premium loyalty program. He shares what the first step would be to build…
June 23, 2021 at 6:01 pm
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Brian Carl, senior director of marketing at Clarus Commerce, a premium loyalty program solutions provider. Carl discusses what makes Clarus Commerce's offerings unique, his role at the company, and the evolution of premium loyalty programs in recent years. He shares the three trends…
June 23, 2021 at 11:02 am
Senior-level women in retail discuss the leadership strategies and hiring best practices they’re using to lead their team to success.
June 16, 2021 at 6:14 pm
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Carlos Dunlap-Beard, vice president of business development and loyalty strategy at Clarus Commerce, a premium loyalty program solutions provider. Dunlap-Beard discusses Clarus Commerce's business offerings, the years of experience in loyalty solutions he brings to his role, and what makes premium loyalty members…
