Loyalty Programs

Black Friday is a massive opportunity to attract new customers, but the challenge lies in turning them into loyal repeat buyers. Research shows that 64 percent of brands find shoppers acquired during Black Friday have a lower lifetime value than customers acquired at other times of the year. To change this trend, businesses need to…

Wayfair has launched a premium loyalty program across all of its banners, including Wayfair, AllModern, Birch Lane, Joss & Main and Perigold. Membership costs $29 per year with rewards that never expire as long as subscriptions do not lapse, according to a company press release. Members get 5 percent back in rewards on all purchases,…

What do Uber, T-Mobile, and Starbucks have in common? Aside from being household names, these consumer brands are all tapping into the power of travel to drive customer engagement and foster long-term loyalty — and they're using membership programs to do so. T-Mobile customers can save up to 40 percent on hotels when booking through…

Everyone and their mother seems to have launched a loyalty program these days. Why? Because loyalty programs work. For over a dozen years, The Bond Loyalty Report has confirmed the value and power of loyalty programs in driving consumer attitudes and behaviors. In fact, results from the 2024 data set show that loyalty’s influence on…

Etsy announced Wednesday it was piloting a new buyer membership program called Etsy Insider to incentivize more consumers to shop the online marketplace. "One of our top priorities is encouraging buyers to think of Etsy first and shop with us more often, translating the joy Etsy inspires into more sales for our 7 million sellers,"…

Advances in digital technology continue to transform consumer journeys, evolving everything from the way brands engage with consumers to how shoppers complete their most basic purchases. Loyalty programs have long been a tried-and-true method for brands looking to engage, offering an opportunity to reward shoppers for repeat business and grow customer loyalty. To that end,…

Every retailer understands that they need to refresh their loyalty program regularly to keep customers interested and drive repeat purchases. However, differentiating loyalty programs and winning dedicated customers requires more than a points system, which every retailer has. It takes fostering emotional connections with shoppers through memorable experiences and unique offers. Three ways for retailers…

Walmart is seeking to acquire more members for its premium loyalty program, Walmart+, with a 50 percent off deal for a year. The half-off deal lasts through July 18. The timing of the offer strategically leads up to Amazon.com's Prime Day event, which is scheduled for July 16 and 17. Walmart+ subscribers gain early access to major…

Subscription programs are everywhere. From entertainment and groceries, to fashion, wellbeing, education, and certainly in retail. Amazon Prime boasts approximately 150 million subscribers and Costco has 128 million. Walmart+ hovers around 25 million and could bring in an extra $160 billion in revenue by 2027 if it maintains its current growth. And Target has entered…

In episode 459 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brett Herskowitz, senior manager of loyalty at The Vitamin Shoppe, the global, omnichannel specialty retailer and wellness lifestyle company. Listen in as Herskowitz provides an overview of The Vitamin Shoppe's revamped loyalty program, Healthy Awards (1:20), the factors that influenced the new program setup…