Lifecycle Marketing

Join this webinar to learn how a single view of the customer gives retailers the ability to connect customer identities.

In this interactive webinar, our expert speakers will address tips for creating seamless cross-channel shopping experiences and more.

A full 88 percent of consumers say they’re more likely to shop with retailers that deliver personalized and connected cross-channel experiences. If you didn’t already know, that stat says it all: Personalization is critical to winning in today’s ultracompetitive online retail environment. Consumers demand that the retailers they purchase from know who they are, what […]

In this interactive webinar, our expert speakers will address the importance of a strong customer retention strategy and so much more.

It’s no secret that Amazon.com is disruption with a capital D — and has been since your neighborhood bookstore disappeared. However, while most of us recognize the pressure Amazon has put on on retailers, not many are focusing on the similar effect it’s having on brands. Companies across the spectrum are finding it increasingly difficult…

In the age of the empowered and informed customer, there’s increased attention on how to maximize a brand’s customer experience along the buying journey. But while many improvements are centered on technological changes, there are existing historical silos involving people and information, rather than channels. These disconnects waste important customer-facing resources, hide relevant content and adversely impact the sales cycle.

Join us for this interactive webinar to learn the steps necessary to become a data-driven organization.

Online retail is all about moment-based marketing. Connecting with the right customer at the right moment with the most highly relevant message is key to increasing conversions and decreasing cart abandonment. However, many retailers are missing the mark and losing out on fostering meaningful connections with customers. Every shopper has experienced a retailer’s failure in…

This webinar will detail how your brand can use marketing automation to increase sales, drive customer loyalty and grow profits.