International Strategy
January 5, 2021 at 11:09 am
As the world begins its slow pivot from managing the COVID-19 crisis to recovery and now the long awaited reopening of economies, it's becoming clear that the period of lockdown will have a long-lasting and profound impact on the way global retailers sell and the way consumers shop. The customer journey — the path encompassing…
November 23, 2020 at 4:15 pm
For U.S.-based e-commerce businesses looking to expand internationally, Mexico is an appealing option. Its consumer base is young and mobile savvy. Internet use and online shopping are on the rise. And based on a recent survey for ClearSale by Sapio Research, Mexican consumers’ customer experience concerns and expectations are similar in many ways to those…
November 17, 2020 at 11:01 am
The shift from brick-and-mortar to online retail has become a clear trend as small and medium-sized businesses (SMBs) pivot to keep up with rapidly changing regulations and consumer needs due to the COVID-19 pandemic. And, according to a new study from OFX of over 600 small businesses, SMBs aren’t stopping at simply shifting to online operations.…
November 12, 2020 at 4:48 pm
In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss Singles Day, the annual shopping holiday in China that rakes in billions of dollars for online brands and retailers. This year, the shopping event is an even larger opportunity for cross-border e-commerce growth as online shopping is already heightened amidst…
September 29, 2020 at 2:45 pm
Digital commerce has created a truly global marketplace, transforming shopping from a local or even regional activity into a process that happens from any location around the world. For years, more consumers have started turning to e-commerce to browse for and purchase all types of products and services. Since the onset of the COVID-19 pandemic,…
September 17, 2020 at 11:04 am
Imagine a post-pandemic moment: walking into your favorite café, lining up and scanning the menu, and seeing the price of your latte in a different currency than you’re used to — British pounds or Japanese yen, for example. If you’re in a rush, you might just turn around and go to another café where the…
September 2, 2020 at 9:50 am
If there has been one bright spot amid the retail gloom of the past few months, it’s cross-border e-commerce. The world watched in shock as companies that were heavily dependent on brick-and-mortar stores suffered during lockdowns. Even brands with strong e-commerce strategies experienced headwinds as unemployment and job insecurity drastically changed consumer behavior. However, U.S.…
August 31, 2020 at 11:59 am
If you're selling online, chances are, prospects can find your products anywhere. E-commerce is a growing market, the market is big, and there's practically no limit as to where you can expand. Now, the question is, are you ready to sell internationally? If your answer is yes, then you have to be aware that expanding…
June 24, 2020 at 5:34 pm
Search engine optimization has a direct impact on where your website appears in search engine results pages (SERPs), so the better optimized your site is, the more visibility it's likely to achieve. However, a one-size-fits-all approach to SEO doesn’t suffice when targeting new international markets. Your strategy needs to be adapted to each new territory…
June 24, 2020 at 5:04 pm
From the way we consume media, music and more, it's clear the world is a completely different place than it was 25 years ago. E-commerce is no exception. Whether it’s socks, stocks, software, etc., chances are we can get it online. In 2019, global e-commerce sales amounted to $3.53 trillion, and are projected to grow…
