International Strategy
July 21, 2011
Athletic apparel, footwear and accessories retailer Under Armour has opened its first European outlet store in Madrid. The space offers high-value shopping in a high-end environment, with a design that strikes a balance between Under Armour’s high-performance athletic goods and its aggressive, intense brand image.
July 21, 2011
Target has become the exclusive retail advertising partner for the launch of Mamiverse.com, a lifestyle, news and social media website for Latina moms and daughters. Target will actively engage with the Hispanic market through this English-language social network.
July 19, 2011
Alice.com, an e-commerce platform and online marketplace for household essentials, announced its merger with European company Koto.com, expanding its direct-to-consumer online retail model to an international audience.
July 18, 2011
Children’s retailer Naartjie Kids said it opened its first Saudi Arabia flagship store on July 9 in the Riyadh Gallery Mall. The company said six additional Saudi Arabia stores are slated to open this month.
July 8, 2011
When companies conduct business in the international marketplace, they often need to modify products, services and technologies. While this can be a challenge, understanding the subtle patterns in ethnographic and market data can reveal exciting breakthrough ideas that can drive the growth of international business and generate more revenue.
July 6, 2011
Saks Incorporated announced the planned opening of a licensed Saks Fifth Avenue store in Almaty, Kazakhstan in August 2012.
June 30, 2011
As part of its global expansion strategy, Gap announced plans to open its first store in Egypt this July and its first Gap and Banana Republic stores in Morocco this October. These store openings will mark the company’s first entry into Africa and will house Gap, GapKids and babyGap collections and Banana Republic’s accessible luxury clothes and accessories for men and women.
June 30, 2011
Destination Maternity announced its planned expansion into South Korea through an international franchise agreement with Agabang & Company, one of the leading retailers in South Korea.
June 29, 2011
Wal-Mart has signed an agreement with the Shanghai government to establish an e-commerce headquarters in the city as part of its online strategy to gain a greater share of the country's burgeoning retail market.
June 27, 2011
Wal-Mart Canada announced that it's entered into an agreement with Target Canada to assume the leasehold interests in up to 39 sites currently operated by Zellers Inc. Specific locations will be identified later this fall. Terms of this transaction weren't disclosed.
