International Strategy
November 10, 2015 at 10:40 am
A host of retailers are working with Dealmoon.com to get in on the largest Chinese shopping day of the year. Although lesser-known in the United States than Black Friday and Cyber Monday, Singles’ Day’s $9 billion revenue last year made it the largest shopping day of the year for the second time in a row. Getting…
November 9, 2015 at 11:54 am
You know that international e-commerce is big, but do you know how big? According to the latest research from Accenture, by 2020, almost one out of every three online consumer purchases will be made across borders. If that’s right, the international B-to-C e-commerce market will be worth $1 trillion by 2020. Online merchants are doing…
October 28, 2015 at 11:21 am
It’s Target goes global — Take Two. After picking itself up from a disaster in Canada, the Minneapolis-based retailer is once again testing the international waters. Only this time, it’s not doing anything as risky or costly as building new stores. For now, Target is embarking on a much cheaper and faster expansion through online channels.…
October 23, 2015 at 4:05 pm
This webinar is a how-to on creating native brand experiences for consumers at scale, in any language, all cultures, and every market.
October 8, 2015 at 5:02 pm
Retailers know that the end-of-year holiday season is often their busiest and most lucrative time. A recent Forrester Research study shows that the e-commerce industry is steadily growing and projected to reach nearly $334 billion by the end of 2015. For small businesses searching for new opportunities to increase online sales, here are some upcoming…
August 13, 2015 at 1:23 pm
Alibaba Group Holding Ltd said it signed an agreement with the Chinese joint venture of Macy's to set up the U.S. retailer's store on its online marketplace, Tmall Global. The deal makes Macy's the first U.S. department store chain to join Tmall Global, Alibaba said on Wednesday. Alibaba and its newer rival JD.com have been…
August 12, 2015 at 4:14 pm
Ninety percent of the world's internet population lives outside of North America, with 46 percent residing in Asia, and, more specifically, China. Within China alone, there are 700 million internet users — and that's only 50 percent of the total market. That's a massive market opportunity for U.S. brands that can extend their reach beyond…
August 11, 2015 at 2:15 pm
Last year, China overtook the U.S. as the world’s largest economy. That milestone drew attention to the explosion of online retail sales in China, which had built up speedily over a number of consecutive years of significant growth. In 2014 alone, Chinese online retail sales grew 50 percent to reach $450 billion. Despite these impressive…
July 28, 2015 at 1:19 pm
Making the leap from being an English language-only online business to selling in multiple languages can be daunting, but it’s by far the fastest and most cost-effective way to massively expand your customer base. If you have the infrastructure to sell directly to consumers in China or Spanish-speaking countries, why not do it? All you…
July 23, 2015 at 2:25 pm
Wal-Mart is increasing its efforts in China’s e-commerce space after the world’s largest retailer took full ownership of Yihaodian, its online retail business in the country. The U.S. retailer is buying up the remaining 49 percent stake in Yihaodian, a lesser rival to U.S.-listed duo Alibaba and JD.com, from financial services group Ping An of…
