In-Store Technology
November 10, 2015 at 9:56 am
Retailers are scanning shoppers with high-tech tools to automatically pick out suspected thieves, absent rules to protect privacy. In the old days, when a store caught someone stealing, a detective would march the thief to a backroom and take his picture with a Polaroid camera. The photo would be added to the retailer’s in-house rogues gallery…
November 6, 2015 at 11:23 am
Retailers everywhere are counting on one thing this holiday shopping season: the likes, swipes and tweets by their fans on social media will drive consumer behavior. Whether it’s in their favorite app or store, retailers are leaning on social media more and more to drive the bottom line. This holiday season will be different though.…
October 23, 2015 at 4:35 pm
This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.
October 12, 2015 at 12:16 pm
Retailers are continually faced with finding new ways to lure shoppers and keep them coming back to their stores. Beacons are emerging as a means to get that shopper loyalty and keep it. About the size of a hockey puck or smaller, beacons are devices that are placed throughout a retail store and used to…
September 30, 2015 at 10:15 am
When it comes to making a purchase, consumers want to be able to easily access detailed product information both online and in-store, and they want to use technology to make this happen. While consumers have been accessing product information online for more than a decade, PowerReviews found that around 70 percent of shoppers want access…
September 24, 2015 at 11:14 am
Nearly a year after its opening, Rebecca Minkoff’s flagship store in New York City’s SoHo neighborhood is a hotbed of consumer data. The “connected store,” which is the first of three to open in the U.S., has given the designer brand some key takeaways: the team can find out which items are taken into the…
September 14, 2015 at 10:48 am
The retail industry has drastically changed over the years, forcing businesses to rethink how to meet the needs of customers. According to Forrester, 90 percent of customer experience decision makers say that a good experience is critical to their success, with 63 percent believing that the importance of the customer experience has risen. The need to…
August 26, 2015 at 11:30 am
We’ve been hearing about the "Store of the Future" for some time now. Retail executives have spent the past 18 months experimenting with digital store technologies such as contextual digital displays, in-store sensors, beacons and analytics. These early pilot projects have yielded some successes, increasing customer convenience and unlocking new value as shoppers opt to…
August 19, 2015 at 2:38 pm
As online giant Amazon.com charges into the $300 billion U.S. apparel market, Macy’s is running for the dressing room. Even Macy’s acknowledges there’s little it can do to keep customers from shopping online for basic clothing — T-shirts, men’s jeans and tighty whities. Yet the department store chain is clinging to the idea that many…
July 31, 2015 at 3:39 pm
Checkout is the last opportunity a retailer has to make a positive impression on a shopper. Yet new research confirms the majority of checkout experiences today end in frustration. By addressing acute front-of-store pain points, retailers will be able to boost customer satisfaction ratings while encouraging longer, more frequent visits. A study conducted online by…
