In-Store Technology

Despite the surge in online advertising, most consumers still do the vast majority of their shopping in brick-and-mortar stores. According to PwC, nearly 40 percent of consumers make purchases inside a physical store every week, compared to 27 percent who do the same online. Unlike online audiences, that may or may not be shopping when…

Santa's going virtual in a new marketing push from J.C. Penney this holiday season. In an effort to drive more shoppers to the brand and its stores, the Plano, Tex.-based retailer has set up four virtual reality experiences at malls around the country. Dubbed "Twas the Flight Before Christmas," the initiative sends participants — outfitted…

Many people have a morning workout routine to ensure they're awake and focused when they reach their desk. I choose to go for a 45-minute run before grabbing a coffee and a banana and heading to the office. A morning exercise regime can blow out the cobwebs and pay dividends in productivity. Retail employees can…

Retailers are scanning shoppers with high-tech tools to automatically pick out suspected thieves, absent rules to protect privacy. In the old days, when a store caught someone stealing, a detective would march the thief to a backroom and take his picture with a Polaroid camera. The photo would be added to the retailer’s in-house rogues gallery…

Retailers everywhere are counting on one thing this holiday shopping season: the likes, swipes and tweets by their fans on social media will drive consumer behavior. Whether it’s in their favorite app or store, retailers are leaning on social media more and more to drive the bottom line. This holiday season will be different though.…

This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.

Retailers are continually faced with finding new ways to lure shoppers and keep them coming back to their stores. Beacons are emerging as a means to get that shopper loyalty and keep it. About the size of a hockey puck or smaller, beacons are devices that are placed throughout a retail store and used to…

When it comes to making a purchase, consumers want to be able to easily access detailed product information both online and in-store, and they want to use technology to make this happen. While consumers have been accessing product information online for more than a decade, PowerReviews found that around 70 percent of shoppers want access…

Nearly a year after its opening, Rebecca Minkoff’s flagship store in New York City’s SoHo neighborhood is a hotbed of consumer data. The “connected store,” which is the first of three to open in the U.S., has given the designer brand some key takeaways: the team can find out which items are taken into the…

The retail industry has drastically changed over the years, forcing businesses to rethink how to meet the needs of customers. According to Forrester, 90 percent of customer experience decision makers say that a good experience is critical to their success, with 63 percent believing that the importance of the customer experience has risen. The need to…