In-Store Technology

Walking the National Retail Federation's (NRF) BIG Show last week, attendees would have to remind themselves they were attending a show hosted by the largest and longest standing trade association for the brick-and-mortar retail industry. The buzzwords at the show were predominately from a digital lexicon, as were many of the most compelling displays and…

Total Retail Executive Editor Joe Keenan interviews Kate Kibler, vice president, direct to consumer, Timberland, on how the outdoor lifestyle brand is working to bridge the gap between online and offline shopping. The conversation took place this week at the National Retail Federation's Big Show in New York City.

Pharmacy chain Rite Aid has rolled out proximity beacons in each of its more than 4,500 stores across the U.S. The deployment marks the largest beacon installation in a retail setting to date, a bragging right once belonging to department store chain Macy's.The Rite Aid beacon program is in partnership with inMarket, a mobile shopper marketing…

Despite the surge in online advertising, most consumers still do the vast majority of their shopping in brick-and-mortar stores. According to PwC, nearly 40 percent of consumers make purchases inside a physical store every week, compared to 27 percent who do the same online. Unlike online audiences, that may or may not be shopping when…

Santa's going virtual in a new marketing push from J.C. Penney this holiday season. In an effort to drive more shoppers to the brand and its stores, the Plano, Tex.-based retailer has set up four virtual reality experiences at malls around the country. Dubbed "Twas the Flight Before Christmas," the initiative sends participants — outfitted…

Many people have a morning workout routine to ensure they're awake and focused when they reach their desk. I choose to go for a 45-minute run before grabbing a coffee and a banana and heading to the office. A morning exercise regime can blow out the cobwebs and pay dividends in productivity. Retail employees can…

Retailers are scanning shoppers with high-tech tools to automatically pick out suspected thieves, absent rules to protect privacy. In the old days, when a store caught someone stealing, a detective would march the thief to a backroom and take his picture with a Polaroid camera. The photo would be added to the retailer’s in-house rogues gallery…

Retailers everywhere are counting on one thing this holiday shopping season: the likes, swipes and tweets by their fans on social media will drive consumer behavior. Whether it’s in their favorite app or store, retailers are leaning on social media more and more to drive the bottom line. This holiday season will be different though.…

This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.

Retailers are continually faced with finding new ways to lure shoppers and keep them coming back to their stores. Beacons are emerging as a means to get that shopper loyalty and keep it. About the size of a hockey puck or smaller, beacons are devices that are placed throughout a retail store and used to…