In-Store Technology

The Changing Face of Retail: How to Drive Traffic and Sales
October 21, 2016 at 10:22 am

The rise of online retail has led to the decline of brick-and-mortar shopping, as consumers choose the convenience of clicking and buying from their home over going to the mall. While e-commerce growth shows no signs of slowing, physical retail must shift into high gear to adapt to the reality of technology taking over the…

Next Wave of In-Store Marketing? DJ'ing
October 10, 2016 at 5:06 pm

Have you ever been shopping, heard a song come over the store’s speakers and thought to yourself, “Who the heck chose this?” Well, now it can be you. While it’s usually local retail staff that choose which songs play within regional storefronts, Mood Media is flipping the script and putting the power in consumers’ hands.…

Why Business Agility is the Key to Increasing Retail Growth
October 7, 2016 at 8:30 am

“Why the Future of Retail Will Blow Your Mind” reads the title of an Entrepreneur article from nearly two years ago. The piece detailed how brick-and-mortar retailers were planning to leverage technology to improve the often mundane in-store experience and boost slowing store sales. A primary way in-store customers were going to be "mind blown" was an "immersive personalized mobile experience" which would ping…

The Changing Face of Brick-and-Mortar Retail: How to Stop the Bleeding 
September 30, 2016 at 8:00 am

We’ve all seen the headlines. Retailers across the board are shuttering stores or going out of business — Sears, Sports Authority, Kmart, Office Depot. The numbers are staggering. According to data from outplacement firm Challenger, Gray & Christmas, retailers have laid off approximately 44,000 workers in 2016 alone — all while Amazon.com boasts 31 percent year-over-year second quarter revenues. The discrepancy in retailer…

How Fossil is Integrating Technology In-Store
September 14, 2016 at 1:01 pm

With smartphones enabling today’s consumers to be connected at all times — including when shopping in brick-and-mortar stores — retailers have been forced to cater to shoppers wandering store aisles staring at their phones. From beacons to dressing rooms equipped with iPads to virtual reality installations, today’s retail stores bear little resemblance to the mom-and-pop…

How to Combine In-Store Sales With Apps, Mobile Marketing
September 9, 2016 at 11:12 am

These days, retailers are involved in an arms race for convenience and value. While they're all constantly trying to adapt to survive, not all stores are keeping up with new technological developments. More than two-thirds of U.S. consumers have a smartphone, and amongst younger consumers that number is even higher at nearly 75 percent. Apps and…

Lowe's Introduces LoweBot to Stores
August 31, 2016 at 11:21 am

Lowe's is about to debut its latest addition to its store associate team. This fall, the home improvement retailer will introduce LoweBot, a NAVii autonomous retail service robot. LoweBot make its debut in 11 stores throughout the San Francisco Bay area. According to CNBC, "the robots, made by Fellow Robots, use a 3-D scanner to…

3 Ways Technology Can Enhance the Customer and Employee Experience
August 8, 2016 at 12:16 pm

Rising interest in advanced retail technology is evolving the day-to-day role of in-store employees with every new available device. For example, automated assistants, such as the Lowe’s or SoftBank robots, can help consumers find specific products, offer customized promotions, provide inventory updates and ensure secure payments more efficiently than most human associates. Innovative technology can…

What You Missed at TRV 2016: A Tweet Roundup
August 4, 2016 at 10:55 am

Last month, Total Retail presented its annual Total Retail Virtual Conference & Expo (TRV), a virtual event for retailers that combined educational content and networking opportunities. It was a day-long conference that brought the latest retail trends, ideas and technologies right to your computer — for FREE. (If you missed the live date, don't worry. You can access all…