In-Store Technology

Retailers have been conditioned by consumers to constantly seek out “what’s next,” trying to stay ahead of trends in shopping preferences and behaviors. A driving force behind changes in shopping trends over the past year has been mobile. Consumers are growing more comfortable using their mobile devices to fulfill their shopping needs, whether they're buying…

The Museum of Modern Art (MoMA) in New York City has been attracting visitors since it opened in 1929. The museum's evolving collection includes almost 200,000 pieces from the around the world. To support the museum’s mission of making good design accessible to the public, the MoMA…

Macy’s is testing artificial intelligence (AI) in 10 stores across the country. The department store chain is partnering with Satisfi for the “Macy’s On Call” app. Shoppers will be able to type in questions like, “Where are shoes located?” or “What floor is the bathroom?” and the bot will be able to respond. Macy's claims…

The rise of online shopping has brought many benefits with it — convenience, an expanded selection of products and competitive prices. One of the most dramatic side effects of the online shopping phenomenon, however, is that it's forced us to re-examine the traditional brick-and-mortar shopping experience. We’ve learned that the in-store shopping experience isn’t easily…

With smartphones enabling consumers to be connected at all times, retailers are forced to cater to shoppers staring at their phones.

Sessions at the Internet Retailer Conference & Exhibition in Chicago this week made it clear that retailers need to be more mobile friendly. From having an easy-to-use mobile app to using keywords for SEO so consumers can easily find what they're looking for, retailers need to be able to adapt to thrive in today's mobile-centric…

Digital technology is being put to use in brick-and-mortar stores to create a more seamless experience for customers and improve a company’s ability to effectively market to them.

The verdict is in: 2016 is the year of the store reinvented. We’ve all seen the headlines and stories of how retailers of all sizes around the world are giving their brick-and-mortar shelves a makeover by melding the offline and online worlds. Target recently announced it will completely revamp its stores to attract more millennial…

At the start of 2016, Wal-Mart, the world’s largest company by revenue, announced that it would close 269 locations around the world. Macy’s also plans to close 40 stores this year. In part, industry analysts blame closures like these on what they see as a larger retail shift toward online shopping. And with the growing…

To find True Religion Brand Jeans’ next tech innovation, look no further than its brick-and-mortar stores. The denim brand’s initiative, called Band by True Religion, is scheduled to be rolled out in its stores in Los Angeles’ Beverly Center mall and New York City’s SoHo neighborhood in April. Some sales staff will be equipped with…