In-Store Technology
August 1, 2017 at 9:15 am
When it comes to the fate of brick-and-mortar stores, the jury is still out; for every store closing, there seems to be another one opening. Yet the numbers don’t lie. In the first quarter of 2017 alone, nine major retail chains filed bankruptcy. This is equal to the total number of all filings in 2016.…
July 25, 2017 at 9:59 am
The idea of "conversational commerce" has gained traction in recent retail conversations, particularly emphasizing the rise of online technology like chatbots and how retailers are using them to engage customers. The term, coined by ex-Uber, ex-Google product and UX designer Chris Messina in 2015, continues to grow in popularity in many retailers’ strategies, but a…
July 24, 2017 at 9:34 am
While e-commerce has been the fall guy for struggling brick-and-mortar retailers, a recent survey of 1,000 U.S. consumers commissioned by Bouncepad shows how technology could drive foot traffic — and purchase power — back in-store. An overwhelming majority of consumers (three out of four) want more tech in-store to improve their experience, but feel like…
July 23, 2017 at 8:12 am
This webinar will tackle how retailers can use customer data, including location intelligence, to help them make better decisions.
July 21, 2017 at 10:01 am
Wal-Mart is developing facial recognition technology that's able to spot frustrated or unhappy shoppers in its stores. Business Insider reports that the technology uses video cameras and store checkout lines that monitor facial expressions and movements to determine varying levels of dissatisfaction. If the system detects an unhappy shopper, it will ping employees in other…
July 19, 2017 at 10:09 am
Artificial intelligence (AI) is a hot topic in commerce marketing and may be the fastest-growing technology trend today. Experts predict it will soon have a huge impact on our daily lives, our interactions with one another and the global economy. Gartner research estimates that AI bots will power 85 percent of customer service interactions by…
July 18, 2017 at 9:23 am
Just glance at your latest news feed and you’ll see that the retail industry is bifurcating into a world of haves and have-nots. Store closings and consolidations stand in stark contrast to e-commerce retailers opening up a fleet of brick-and-mortar stores. One of the clear advantages the latter has is the ability to employ customer…
July 18, 2017 at 9:09 am
With everyone glued to their phones these days, it shouldn’t come as a surprise that digital engagement is now a fundamental part of modern retail success. In fact, a 2015 study found that 90 percent of shoppers use their phones while shopping in stores. Engaging customers with digital apps is an increasingly common strategy for…
July 10, 2017 at 8:25 am
Consumer research is a cornerstone of brand/product research programs that seek to engage customers in-store, as well as for retailers vying to provide engaging in-store experiences. Often conducted in live or mock retail environments, where researchers view shoppers’ behavior, oftentimes using eye tracking technology for a firsthand account, consumer research presents challenges and advantages. Testing…
July 5, 2017 at 2:07 pm
Monoprice, the manufacturer and online seller of consumer electronic accessories and small appliances, is opening its first brick-and-mortar store. Located in the company’s Rancho Cucamonga, Calif., headquarters, the 1,900 square-foot store replaces the original will-call store that opened four years ago. The new Monoprice store will feature a series of demo areas for things like…
