In-Store Technology

Matching the right product with the right customer requires creating and executing a tailored assortment in each location.

In a session last week at the Shop.org conference in Los Angeles, Grace Glenny, director of site merchandising at Target, discussed how the big-box chain is ensuring its mobile app is primed for performance — without sacrificing functionality — to give its customers the instantaneous shopping experiences they’ve come to expect. Target has recently shifted…

Disney has built its iconic brand on delivering magical experiences to consumers, from its theme parks to its entertainment business (movies, TV shows) to its licensed merchandise. The fourth division of the business, retail, was more challenged in accomplishing this goal. In a keynote presentation yesterday at the Shop.org conference in Los Angeles, Michael White,…

Imagine this: A shopper walks into an apparel store looking to find the perfect pair of jeans and top for a night on the town. Instead of the shopper stressing over finding the right ensemble without any help, a store associate opens up the customer’s shopping profile on an enterprise mobile device and identifies a…

When retailers have problems with store ad management, communication and displays, digital signage is the answer. Digital signage is a rapidly growing tool used among retailers large and small. This e-book will allow retailers to discover how digital signage draws in customers, represents your brand, and displays memorable ads that drive sales.

With brick-and-mortar retailers struggling from online competition, every point of differentiation helps. Data makes that possible.

Perhaps to no one’s surprise, women and men approach some aspects of shopping differently. Our recent research uncovers some important distinctions between the two genders that would be useful for retailers as they develop marketing strategies to reach these different demographics. Here’s what 1,500 consumers told us — plus three tips on how retailers should…

Alibaba, the operator of China’s largest online sales platform, is reportedly building its own mall as it seeks to enrich the real-world shopping experience with technology and convenience. The five-story shopping center — which the company is calling “More Mall” — is located at Alibaba’s headquarters in the eastern Chinese city of Hangzhou. The mall was built…

As shoppers increasingly turn to digital marketplaces, brick-and-mortar stores are struggling. Sears announced June 6 that it would be closing 72 stores in addition to the 180 closings it announced previously this year. Since Memorial Day, RadioShack has closed more than 1,000 stores. Even upscale fashion brand Michael Kors plans to shut 125 shops before…

A few months ago, Amazon.com surprised the tech and retail worlds by announcing plans to acquire Whole Foods. For those of us who have been watching Amazon’s increasing dominance, this development is nothing new. In fact, I’m surprised it didn’t happen sooner. Traditional brick-and-mortar retail outlets have long been struggling to figure out how to…