In-Store Technology
December 22, 2017 at 1:27 pm
Increasing innovation in technology means more disruption, and the retail industry isn't immune. With the online pure-plays continually cutting into the market once dominated by brick-and-mortar, retailers need to come up with new strategies and tactics to compete. One not-so-obvious answer may be to leverage one of the their most unique assets — store associates.…
December 21, 2017 at 10:17 am
Some people think retail as we know it is dead. But what if the in-store experience encompassed an immersive video wall, virtual golf swing simulator and intoxicating campfire scents? I’d say it’s a game changer. Sports retailers from Dick's to Bass Pro are reimagining the brick-and-mortar experience and re-evaluating the science behind the consumer journey,…
December 14, 2017 at 1:24 pm
Technology is already everywhere and is becoming a bigger part of our lives every day. More than 93 percent of American adults under 50 use the internet, and 77 percent of Americans own a smartphone. It’s no wonder that consumers believe online shopping is the future of retail, with 52 percent of global consumers shopping…
December 13, 2017 at 10:29 am
What motivates a consumer to walk into a store to make a purchase rather than shop online? Instant gratification? The inspiration that only comes from touch and smell? With 67 percent of the Gen Zs surveyed by IBM and the National Retail Federation preferring to shop in-store vs. 22 percent who favor online, there are tangible…
November 20, 2017 at 12:51 pm
To really understand the customer journey, you’ve got to take it yourself. That’s why we stepped in consumers’ shoes for our Global Mystery Shopping Study. We walked through eight different shopping scenarios with 50 global brands to learn where they're succeeding and where they’re falling short. As mystery shoppers, our team simulated purchasing products, researched…
October 30, 2017 at 11:47 am
Wal-Mart Stores Inc. said last week it's rolling out shelf-scanning robots in more than 50 U.S. stores next year, to replenish inventory faster and save employees’ time when products run out. While Wal-Mart has been testing shelf-scanning robots in stores in Arkansas, Pennsylvania and California for the past three years, by the end of January,…
October 26, 2017 at 2:32 pm
In today’s retail environment, embracing digital transformation isn’t a choice — it’s a requirement. Future-proofing networks is the only way to stay competitive these days, and those not already optimizing the digital journey will be disrupted. Beyond the retail apocalypse headlines — which are misleading, by the way — network inefficiencies affect today’s bottom line, too. Recent…
October 23, 2017 at 11:01 am
Supposedly, Tori Spelling once said, “bad shopping habits die hard.” The "Beverly Hills 90210" actress was probably talking about her own shopping habits, but in a larger sense, Spelling, who helped personify consumerism in the 1990s, when the mall was king and Amazon.com was merely another dot-com, pretty much nailed today’s retail business, where bad habits…
October 23, 2017 at 9:17 am
It’s no secret that to stay in business, retailers need to continuously evolve to meet the changing demands of shoppers in an increasingly digital world. Millennials, in particular, are avid users of touchscreens and the use of interactive touch solutions comes naturally to them. As a result, retailers are installing different forms of technology at…
October 18, 2017 at 1:24 pm
Tommy Bahama is winning over today’s distracted consumers by focusing on unique, unconventional retail experiences for them, according to Doug Wood, CEO of the Seattle-based manufacturer and retailer of casual men's and women's sportswear and activewear, who spoke at the 2017 SAP Retail Executive Forum in New York City yesterday. Case in point: Wood discussed…
