In-Store Technology

Natural Insight’s survey highlights the significance of providing an exceptional in-store experience to drive foot traffic and sales.

So, what should retailers do to maximize holiday sales? It all starts by attacking those long lines and out-of-stock complaints.

According to Gartner, nearly 85 percent of holiday shopping last year took place in brick-and-mortar stores. One key advantage of a brick-and-mortar store is the ability for shoppers to physically interact with and test products prior to purchase, while also being able to leave the store immediately with merchandise. However, during the holidays, increased foot…

Here are three ways for your physical retail environment to exceed your customers’ elevated holiday expectations.

Walmart is deploying a new mobile app-based store service that allows customers to buy items on Walmart.com if the item is not available in-store. Store associates will place orders on their handheld touchscreen devices. The service lets customers pay for items via cash, check, credit, debit or Walmart Pay and have them shipped directly to their…

Today’s consumers crave end-to-end convenience, both before and after the shopping experience — i.e., what they see online before they enter the doors of a brick-and-mortar store as well as communications with the retailer after they shop. In addition to the pressure to deliver based on customer expectations, today’s retail landscape is becoming more competitive…

The typical convenience store experience is the opposite of the convenience that most consumers are looking for. You wind up in the checkout line behind the guy who is indecisive on his cigarette selection, can’t remember his wife’s lottery numbers, and finally wants to pay for everything in pennies. Amazon’s Solution Amazon.com appears to have…

Sticking solely to familiar customer experiences doesn’t cut it anymore. Retailers need to invest in creative differentiation.

Anyone who has walked down Main Street or through a shopping mall recently has seen it. Store after store shuttered. Big-name retailers gone. Even anchor-store locations decamped. These are challenging times for brick-and-mortar retailers. According to S&P Global Market Intelligence, 50 well-known store chains have filed for bankruptcy protection in 2017, among them such iconic…

A strong digital-in-store strategy can mean the difference between an inviting space and an area people pass without a second glance.