In-Store Technology
Many people are familiar with the outdated, traditional old store model — think long lines, limited assortments, out-of-stock inventory, and unhelpful sales associates. Considering the popularity of online shopping, customers expect more convenient, tailored in-store experiences to match the ease of virtual shopping. Although fewer people are shopping in physical stores, brick-and-mortar locations aren't disappearing…
If we learned anything from past retail trends, it’s that the store is still the most important part of the retail experience. Interest in the brick-and-mortar store is everywhere. Target’s CEO has said that the company's stores are its single biggest competitive advantage. Retailers must continue to keep their focus on the store by ensuring…
It’s no secret that the e-commerce boom has transformed the way people shop and, in many cases, had a deleterious impact on in-store sales. Last year saw a 3.4 percent growth for brick-and-mortar sales and a notable 15 percent jump for e-commerce sales. With these numbers and news of retailers committing to close their physical…
Let’s be real: the state of brick-and-mortar retail in 2019 is equally exciting and terrifying. Amid widespread closures, uncertainty and the ever-present behemoth that is Amazon.com, there's an amazing wave of innovation in mobility that has the potential to transform — and yes, save — the retail experience for a new generation of consumers used…
Since the mid 1990s when Jeff Bezos founded Amazon.com to sell books online, and Pierre Omidyar created eBay — enabling everyone to sell everything — new business models have threatened to destroy the traditional retail economy. To remain successful, brick-and-mortar retailers must offer personalized and deeper online and in-store customer buying experiences. How? By harnessing…
In episode 189 of Total Retail Talks, Executive Editor Joe Keenan interviews Lisa Gold, director of showroom design at California Closets, a global custom storage manufacturer and retailer. Listen in as they discuss California Closets work with partner Elo to bring digital signage to its showrooms, how these touchscreens have helped customers access California Closet’s endless…
This past year, Lord & Taylor announced it would close its flagship store in New York City, as well as 10 of its other retail locations through 2019. While many long-established retailers have struggled to keep up in an increasingly omnichannel retail environment, the announcement still came as a surprise for many people as the…
Recently, we’ve witnessed many retailers respond to a decrease in foot traffic with attempts to make their brick-and-mortar shops more flashy and fun. A good idea on the surface, unfortunately, plenty of them miss the mark when it comes to brand authenticity. The most popular fad of 2018, Instagram selfie backdrops, may have made a…
Contrary to naysayers, I think it’s safe to say that we’re beyond the hotly debated and anticipated "retail apocalypse." However, tech-resistant brands that refuse to innovate still have the potential to be left behind. Those poised to survive (and thrive) in today’s retail marketplace are the retailers that embrace innovation and continuously engage customers in…
Video AI stands out in its ability to quickly and effectively help retailers bolster brick-and-mortar sales performance.