In-Store Technology

Interactive dressing rooms, holograms, haptic touch. Tech-driven retail spaces are undoubtedly the wave of the future, but smaller shops without IT departments and millions of dollars to bankroll a total digital overhaul of their stores may think they’re unable to join in. Not true. “Digital signage” is a big umbrella, and while it certainly includes…

“How do I keep people coming in the door when my customer’s next purchase can be done anytime, anywhere?” This is the question that’s been on nearly every brick-and-mortar retailer’s mind for years. The emergence of experiential retail has been a saving grace keeping physical stores alive — even if they look and feel different…

The convergence of a myriad of display, content and interactive technologies has contributed to the proliferation of digital environments, enhancing the retail shopping experience and consumer engagement. Consumer engagement is the collective interactions between a brand and its customers. These interactions are used by the brand as stepping stones towards its goals, whether an increase…

The demise of the physical, in-store experience has been greatly exaggerated. Consumers like to go shopping — they really do. However, to match their expectations, retailers will need to deploy emerging technologies to engage with consumers in a more intuitive and automated manner. At the same time, they must commit to investments in innovation that will…

The death of the physical store has been widely discussed for years, and many in the retail industry have predicted its demise. The retail industry, however, has survived disruption cycles in the past, including the “original” threat to Main Street’s brick-and-mortar stores — the catalog — followed by retail’s move to and the sprawl of…

In episode 192 of Total Retail Talks, Editor-in-Chief Melissa Campanelli interviews Stephanie Maes, vice president of retail performance at AdoreMe, and Keith Sherry, CEO at StoreAdvise. Listen in as they discuss how AdoreMe and StoreAdvise work together to bring smart fitting room technology to the retailer's stores, and how data from RFID technology has improved…

Many people are familiar with the outdated, traditional old store model — think long lines, limited assortments, out-of-stock inventory, and unhelpful sales associates. Considering the popularity of online shopping, customers expect more convenient, tailored in-store experiences to match the ease of virtual shopping. Although fewer people are shopping in physical stores, brick-and-mortar locations aren't disappearing…

If we learned anything from past retail trends, it’s that the store is still the most important part of the retail experience. Interest in the brick-and-mortar store is everywhere. Target’s CEO has said that the company's stores are its single biggest competitive advantage. Retailers must continue to keep their focus on the store by ensuring…

It’s no secret that the e-commerce boom has transformed the way people shop and, in many cases, had a deleterious impact on in-store sales. Last year saw a 3.4 percent growth for brick-and-mortar sales and a notable 15 percent jump for e-commerce sales. With these numbers and news of retailers committing to close their physical…

Let’s be real: the state of brick-and-mortar retail in 2019 is equally exciting and terrifying. Amid widespread closures, uncertainty and the ever-present behemoth that is Amazon.com, there's an amazing wave of innovation in mobility that has the potential to transform — and yes, save — the retail experience for a new generation of consumers used…