Environmental Sustainability

Study Finds Not All Consumers Dedicated to Going Green
April 22, 2011

As thousands of companies try to link their marketing messages to Earth Day, a new study from OgilvyEarth finds that the vast majority aren't having any impact on consumer behavior. While 82 percent of Americans have "good green intentions," only 16 percent are dedicated to fulfilling them.

Macy’s Ramping Up Green Initiatives
April 22, 2011

Macy's announced a series of initiatives to become a more sustainable company. The retailer will increase its use of energy-saving LEDs and solar power. It will also switch to eco-friendly hangers, and become the first major department store to pilot the use of self-serve electric vehicle charging station.

Anthropologie, Cork Forest Conservation Alliance Team Up for Earth Day
April 7, 2011

Anthropologie and the Cork Forest Conservation Alliance announced a joint initiative in all 153 Anthropologie stores in the U.S. and U.K. to increase awareness and promote the preservation of Mediterranean cork forests, one of the planet’s most important ecosystems.

Are Ulterior Motives Behind the Apparel Index?
March 3, 2011

The biggest players in the world of retail have come together to form a Super Friends-like coalition, whose mission is to address the environmental and social impacts of their products. Made up of global retailers like Nike, Wal-Mart, Target and Gap among others, the “Sustainable Apparel Coalition” intends to create a universal Apparel Index that would eventually give retailers the opportunity to publish environmental scoring metrics on their products.

Kohl's Wins Green Power Award
October 25, 2010

Kohl’s Department Stores was recognized Wednesday with its second Green Power Partner of the Year honor at the Green Power Leadership Awards held in Portland, Ore., as part of the annual Renewable Energy Markets Conference.

Kohl's Continues its Environmental Sustainability Push at its Retail Stores
September 22, 2010

Kohl’s is expanding its solar program into Pennsylvania, it revealed last week as it activated its 100th solar array. On average, each project will comprise 1,400 panels and have the ability to provide nearly half of each store’s electricity supplies — the equivalent of enough power for 36 homes.

Timberland Launches 3-D Microsite to Promote its Eco-Friendly Apparel Line
September 9, 2010

Timberland is putting its best foot forward in a new global campaign showcasing the Earthkeepers collection of eco-friendly apparel. The effort, dubbed "Nature Needs Heroes," includes TV, print and retail ads, as well as social media and a microsite that uses 3-D technology to help consumers become better acquainted with Earthkeepers.

Flush With Green
September 1, 2010

It's been an eventful couple of years for cross-channel specialty coffee retailer Green Mountain Coffee Roasters (GMCR). From acquisitions (three in the last 18 months) to the launch of a B-to-B wholesale website, GMCR has been busy growing its 29-year-old brand.

Debunking the Myth of Trees vs. Direct Mail
August 16, 2010

Claims that have been made about direct mail’s impact on the environment have been uniformly negative, with a significant level of misinformation. In fact, the reality is that the mailing industry, through its investments in programs and initiatives to address and further reduce the environmental impact associated with all six lifecycle stages of letter mail, deserves some recognition for its efforts.