April 2, 2019 at 1:49 pm
Many retail brands assume that social media is the future of online marketing, and that marketing via email is a dead end. However, this assumption couldn't be further from the truth! Even in the age of social media, email marketing campaigns are still generating results. In fact, here are some stats to prove it: 73…
March 25, 2019 at 11:22 am
As any accident lawyer or dubious plastic surgeon would tell you, the success of billboard marketing is an exercise in volume. Masses of road-trippers and rush-hour drivers glancing at your ad will see the same message. While only a fraction will feel compelled to act on it, that fraction represents a little of enough for…
March 20, 2019 at 12:34 pm
When you’re interacting with millions of email subscribers, the only way to personalize content for each person on your list is with automation. But within many organizations, the idea of giving a machine control over email content isn’t exactly an easy sell — especially for brands that have spent decades refining their voice and visuals.…
March 14, 2019 at 10:55 am
Research shows that the average unsubscribe rate for retailers is 0.27 percent per email. For a retailer with 1 million subscribers sending three emails per week, this means losing almost 350,000 email subscribers a year. And that’s only if you’re average. Factor in that acquisition costs much more than retention, and that should be reason…
February 13, 2019 at 12:52 pm
The setup of an online retailer's email marketing sign-up process matters. Choices that may seem trivial can be the difference between a consumer signing up for an email campaign or not. The same choices can also put retailers in the crosshairs of regulators as protections for consumers evolve. In November 2018, the Internet Society’s Online Trust…
February 12, 2019 at 10:34 am
Total Retail recently released its 50 Best Retail Tips of 2018 report, featuring valuable insights from our e-newsletter (Total Retail Report) and website over the course of last year. The 50 best tips were chosen by Total Retail's editorial team, and they cover nearly facet of running a successful retail business in 2019 and beyond. As…
February 4, 2019 at 9:59 am
Spending resources on the welcome message and the initial subscriber experience really can yield results.
January 23, 2019 at 11:58 am
For 2018, Forrester estimated that U.S. online shopping would reach $151 billion. The holiday season was expected to see a 1.7 percent increase in spending. The holiday season is the most important time of the year for most retailers, filled with a great opportunity to engage current customers and acquire new ones. There's a common misconception…
January 18, 2019 at 2:45 pm
With consumers shopping more on mobile, there’s opportunity for marketers who invest in the experience to increase their bottom line.
January 14, 2019 at 7:25 am
More than half of retail marketers claim that email drives the highest percentage of revenue for their business. However, as consumers’ mind-sets and preferences evolve, so must our email marketing tactics. Sending mass-blast marketing emails is no longer enough to cut through the noise. Using some level of personalization is now a must when communicating…
