E-mail

Consumers will spend $4.9 trillion a year on e-commerce by 2021, and retailers are optimizing their sales and marketing for the online consumer. This means prioritizing digital sales drivers like email, a tried-and-true favorite. But first, brands need to ensure they’re following email marketing best practices to better ensure deliverability. Why? Solid deliverability means more…

In today's world, retailers are having a harder time than ever finding ways to break through the deluge of daily email messages in order to reach customers and get them re-engaged with their brands. So often, marketers talk about getting new customers into the pipeline, but perhaps even more challenging is re-engaging customers who have…

Join us for this session to learn about ways to use data to provide a more customized onboarding experience.

How are direct-to-consumer (DTC) brands dexterous and competent in marketing trends where incumbents bumble? A few years ago, the marketing trend du jour was content marketing. Dollar Shave Club developed its “Bro talkin’ razors” campaign (not the official title!), creating the rare content marketing that didn’t make you cringe. But Dollar Shave Club was just…

In email marketing, the delivery and deliverability rate do not carry the same meaning, even though senders frequently use them interchangeably. Both are important to track, but succeeding at one is much more impressive than the other. While the delivery rate is a key first step in reaching subscribers, it's a metric where even the…

The first half of the year can be a tough time for retail marketers. Consumers settle into the new year and are less eager to shop and engage with brands coming out of their holiday spending spree. In fact, email unsubscribe rates skyrocketed in the first half of 2018. The number of unsubscribes per delivered…

A constant challenge for marketers is properly crafting a transactional message after a customer has made a purchase. What should be included? How much promotional content can it contain? How many emails can be sent? While the main purpose of a transactional email should always be to confirm the actual purchase and costs, post-purchase emails…

Many online retailers invest significant resources in email marketing to drive new and existing customers to their sites. Of course, too many emails can cause email fatigue, tuning customers out and weakening brands. There are certainly other ways to drive traffic, such as paid search and digital advertising, but these approaches come with a price.…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss Total Retail's new email marketing report, OPEN SESAME! Subject Lines That Work Like Magic. The report offers tips for brand marketers looking to create attention-grabbing subject lines. It also features a bonus page highlighting effective calls to action to include…

Many retail brands assume that social media is the future of online marketing, and that marketing via email is a dead end. However, this assumption couldn't be further from the truth! Even in the age of social media, email marketing campaigns are still generating results. In fact, here are some stats to prove it: 73…