E-mail

The apple of every retailer’s eye is a loyal customer. But is there a chance your email marketing strategy is leading customers off the path to loyalty? Beyond the products and services you offer, your marketing communication strategy can make or break your ability to generate long-term loyalty. Your strategy is critical for understanding how…

You know the famous line, “you don’t get a second chance to make a first impression”? Well, that line should be changed to fit today’s customer attitudes. The updated version should read, “If you don’t make a good first impression, you don’t get a second chance, period.” Consumers have the power to delete and unsubscribe, eliminating…

With a 3.4 percent growth in holiday retail sales, early reports from the 2019 season are positive. Online and mobile shopping saw the biggest growth last year, recording a 19 percent rise in online spending, and nearly 80 percent of consumers used their phones to purchase gifts. Part of the continued shift from in-store to…

Long before the first jack-o’-lantern was carved, retail marketers were busy preparing for the holiday season. While it's always the busiest shopping season of the year, 2019 is gearing up to be the biggest yet, with holiday spending projected to surpass $1 trillion, according to eMarketer. With so many dollars up for grabs, stakes are…

It’s shocking but true. Thanksgiving is a week away, to be followed by the dramatic aftershocks of Black Friday and Cyber Monday. All of which is merely a prelude to the subsequent four weeks of intense holiday selling, during which retailers must earn a disproportionately large share of their annual sales and profits. Here are…

Direct-to-consumer (D-to-C) retailers are officially gearing up for the most profitable time of the year. D-to-C has historically referred to just digitally native brands, but it now applies to every brand that's directly marketing to consumers to drive online revenue. While creative gift-giving campaigns geared toward customer acquisition tend to take center stage, D-to-C retailers…

The holidays are a season that invites brands and online sellers to get creative with their marketing. For many, that means a jolly tone, cheerful imagery, and plenty of holiday puns. For e-commerce merchants specifically, holiday marketing means creative uses of shipping and customer data to personalize email campaigns. Below are three email campaign types…

Even as consumers preference for online shopping continues to grow and email continues its reign as one of the top marketing channels, internet retailers aren't keeping up with necessary consumer safety measures. A report released by 250ok reveals 71 percent of internet retailer domains analyzed have no domain-based message authentication, reporting and conformance (DMARC) policy…

Nearly everyone involved in email marketing can say that they’ve deployed a campaign to a list of subscribers they probably shouldn’t have. This includes sending to unengaged subscribers, maximizing the use of the database, or purchasing a third-party list. And it’s not that email marketers don’t know what's risky and what isn’t. The sending of…

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