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You don’t need another article to tell you that experience is king these days. Everywhere you look in business news, companies from CNBC to Entrepreneur to Adobe keep reminding you that today’s customers value experiences over products — and that it’s your job to become an experience-led business. This begs an obvious question: Where do…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Ashley Chiaradio discuss an article recently published on Total Retail titled, "How eBay Used AI-Powered Copywriting to Boost Email Marketing Performance," by Parry Malm, CEO and co-founder of Phrasee, a company that uses artificial intelligence (AI)-generated language to power advertising copy. The article…

While many retailers have been forced to transition to e-commerce business models in recent months, brands still need to find effective ways to communicate with key stakeholders, specifically shoppers. The best way to accomplish this is via email marketing. Why? Email is the most cost-effective way to promote, communicate and achieve business and marketing goals.…

eBay is one of the most recognized and respected brands in the e-commerce space. With over 170 million active users worldwide as of April 2020, eBay’s global consumer reach has grown by leaps and bounds over the past decade as online shopping has become a larger part of life for the modern consumer. The question…

Relevant, personalized and timely transactional emails are virtually impossible to overhype as they can generate five times more revenue than nontransactional messages. Even though these messages are some of the most highly read emails sent by retailers, because they're so common improving them is often an afterthought. However, their value shouldn't be overlooked, as each…

When the coronavirus required cities to introduce stay-at-home policies this spring, the initial impact on retail was immediate and, frankly, scary. “Closed” signs popped up in store windows across the country, foot traffic came to a complete halt in some areas, and some brick-and-mortar shop owners weren’t sure they would make it. An April 8…

Verizon Media today announced the launch of Groceries from Walmart, a Yahoo Mail feature that enables users to browse, add to cart, and purchase essential groceries from Walmart within Yahoo Mail. According to Verizon Media, this is the first time that email users can fill a shopping cart from their inbox, streamlining their shopping experience from…

Controlling your communication with customers is the best way to ensure that every interaction with them is impactful and meaningful. However, if you’re only renting the channels through which you’re communicating, many factors of your messaging are beyond your control. Take channels like Facebook or Google, for example. These channels are rented, which means the…

If there's one thing every retailer can agree on it’s this: on any given day of any given week you must listen to your customers. Even amidst all of the COVID-19 news, this basic principle still reigns true. With millions of people across the U.S. working from home, retailers need to keep a careful watch…

The past few weeks have been filled with global uncertainty, and the retail industry has been heavily impacted since the national state of emergency was declared on March 13. Despite the recent industry turmoil, Listrak data from the two weeks following the declaration shows that overall e-commerce sales have jumped 31 percent year-over-year, demonstrating a…