June 6, 2011
Crocs was putting more and more emphasis and attention on its corporate Facebook page than it had in the past, which led to an increasing number of fans "liking" the brand each day. Crocs sought to take advantage of this growth by turning these "likers" into more than just your average fans.
May 20, 2011
Think it’s too late to launch an online campaign to drive sales this Memorial Day weekend? Think again! With Memorial Day less than two weeks away, now is the time to really hunker down and make sure your campaigns are ready for the first long weekend of the summer!
May 17, 2011
The top online retailers sent each of their subscribers 3.0 promotional emails on average during the week ending May 13. That’s down 10 percent week-over-week and 8 percent from where it was four weeks ago, but up 10 percent year-over-year.
May 4, 2011
Email is absolutely not dead! However, commoditized messaging is out. Consumers value and want to be communicated via relevant, intelligent and innovative emails.
April 29, 2011
Earth Day and Mother’s Day messaging has peaked. Because of competition from a late Easter, Mother’s Day messaging is down 33 percent compared to 2009. Mother’s Day messaging should rebound in the next two weeks, however, appearing in more than 30 percent of retail emails.
March 1, 2011
Predictive analytics can allow you to best find who you should be contacting, what should you be offering, when to make the offer and how to make the offer for optimum results.
February 1, 2011
Social media plays a much smaller role in driving traffic to retail websites than email marketing and search during the holiday season, according to ForeSee Results. Having watched in recent years as video calls to action disappear every November, I'm not surprised. Consumers are just too busy to participate in time-intensive social media campaigns, just like they're too busy to watch video content. However, social media does have a role to play in email messaging during the holiday season
February 1, 2011
Cross-channel costume jewelry retailer PalmBeach Jewelry acquired thousands of email subscribers prior to the busy holiday shopping season thanks to a series of email sign-up ads it ran on targeted websites last summer.
January 19, 2011
Email marketing is alive and well — look in your inbox if you don’t believe it. Promotional emails sent by online retailers hit an all-time high in 2010, according to Responsys Inc.
January 1, 2011
To start, implement an email preference center to make your emails more relevant to your audience. In my mind, this is a must-have adjunct to your email program. It allows your subscribers to update their personal information, change frequency schedules and even select what content they'd like to receive from you. All this is accomplished by allowing them to link directly to a preference center from your email. Typically, marketers include this link as one of the choices in their email's footer.
