June 28, 2021 at 8:25 pm
Email teams can feel like they’re engaged in a constant trial-and-error process. It makes them reaction-based units rather than predictive. They send an email to customers, analyze its performance, rinse, and repeat, using the results to help them get better at sending the right content in the future. There are a few problems with this…
June 15, 2021 at 5:12 pm
Why do people prefer to travel to Paris instead of seeing the Eiffel Tower in pictures? Why were (and in some places, are) so many people eager to get back to live events like sports games and concerts during COVID restrictions? It comes down to experience. We might not be able to fully explain it,…
May 27, 2021 at 12:51 pm
During COVID, many retailers have seen an increased number of customers buying online, which made 2020 the year of customer acquisition. Many companies are now struggling to retain them. Email and customer loyalty teams need to transform new customers into long-term revenue streams. Since email is the most commonly used tool to communicate with new…
March 18, 2021 at 4:59 pm
After a year with no precedent, it’s important to use whatever new data arrives to chart a way forward. In our new Benchmarks report, Campaign Monitor looked at over 100 billion emails and found that 2020 showed remarkable growth across key email performance metrics, including total send volume, open rates and clickthrough rates. For retailers,…
March 8, 2021 at 4:50 pm
Much of e-commerce has become a David vs. Goliath proposition. On one side, you have retailers launching, expanding and improving their e-commerce operations. On the other side, there’s the looming presence of Amazon.com, which has used a vast product portfolio and fast shipping to become the go-to e-commerce destination. It's a daunting task to go…
March 3, 2021 at 3:14 pm
The last 12 months has upended a lot about marketing, especially in retail. However, one channel has remained strong: email marketing. In fact, according to the 2020 State of Email Report by Litmus and Convince & Convert, four out of five respondents would give up their brand’s social media for 12 months instead of email…
February 23, 2021 at 2:06 pm
Here are four resolutions for marketers looking to increase the effectiveness of their email programs in 2021: Amp Up the Interactive Fun to Drive Engagement The holidays are a great time to try out creative personalization ideas. Engage your audience by adding someone’s name to an image of a gift tag, or sharing a map…
February 10, 2021 at 12:21 pm
Customer service has become a competitive differentiator for retailers — on par with quality and price. When a person reaches out to a company with a question or issue, the experience has an immediate and direct impact on whether they will do business with a company again — now or in the future. Retailers like…
February 3, 2021 at 9:52 am
2020 might be over on the calendar, but there’s still much we’re learning and adjusting to as we begin 2021. The pandemic forced retailers into a digital acceleration unlike anything we’ve seen before. Add to that drastic changes in consumer behavior. Needless to say, as we begin this new year, there are many trends retail…
January 21, 2021 at 5:02 pm
We’ve all had the experience: you finally click “Buy” on the perfect pair of new boots. A second later you click to open another browser window and boom: ads galore for the same pair of boots. Are they relevant? Technically. Are they useful? Not at all. As online shopping continues to grow, especially in the…
