State of the Social Universe: What Marketers Should Keep in Mind, from 4 Experts Who Can Help You Reach for the Stars
They shared their insights on where things are now, what trends are emerging, what marketers need to emphasize, and how they can make the most of it all. Sections include:
1) Drive the Mobile Vehicle Smartly, and Honor Your Email Opt-In Relationships
- Sara Meaney President, Strategy & Growth, Hanson Dodge Creative
2) It's About Location, Location, Location: Know Where Your Customer Is
- Asif Khan Founder and president of the Location Based Marketing Association
3) On the Rise: Social Intelligence
- Doug Camplejohn CEO of Fliptop
4) Start - and End - with Your Content
- Ann Handley Chief content officer for MarketingProfs
The way we communicate is moving-literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever.
You'll find the following covered in this handy whitepaper:
- What Does Mocial Mean for Marketers?
- Determining Your Mocial Strategy and Goals
- Growing Your Email Database Through Social and Mobile
- Making Email More Social
- Extending the Reach of Social and Mobile
- Deploying Integrated Programs Across Email, Social and Mobile
In eMarketing + Commerce’s new (and FREE) podcast series Email Talk, email experts DJ Waldow, founder/CEO of Waldow Social, and Andrew Kordek, co-founder and chief strategist of Trendline Interactive will entertain you while at the same time offer insights, actionable tips and best practices around email marketing that you can take back to your desk!
Emailers have cranked up the volume. In 2011, promotional email volume once again reached an all-time high. After a year of tracking the activity of more than 100 of the top retailers, Responsys put together the highlights that will help define your 2012 email marketing strategy.
Celerant Command is real-time software that manages all areas of sporting goods dealers with one fully integrated system.
Welcome to the Retail Email Blog's sixth annual inductions into the Subject Line Hall of Fame, which honors retailers whose subject lines stand out in the inbox because of their creativity and originality. A great subject line can mean the difference between an opened email and a deleted one. While mentioning a fantastic deal in a subject line can generate great open rates, you may not always have killer deals to tout.
Retailers are focusing on giving shoppers what they want in an effort to turn browsers into buyers and ensure their brand stays top of mind this holiday season. More than 32 percent of consumers will shop online this holiday season, according to a study from the National Retail Federation. This reality makes email a perfect channel for delivering holiday messages. Here are five tactics to ensure your brand is at the top of consumers’ lists this holiday season:
Knotice, a provider of direct digital marketing software and services, announced the release of its Mobile Email Opens Report: First Half 2011, featuring valuable data on the percentage of email opens and click activity via mobile device across 11 industry segments, including retail, hospitality, telecommunications, health care and more.
Listen in as Joe Schmidt, director of e-commerce for Waterford Wedgwood Royal Doulton (WWRD), and Heather Bonura, director of brand strategy at Listrak, discuss WWRD's successful 2010 holiday email marketing program as well as its plans for this year's holiday season.
The disconnect between how executives and consumer privacy advocates view email marketing was never more obvious than during the latest hijinks surrounding Barnes & Noble's acquisition of Borders' customer data, including email addresses. As part of the Borders bankruptcy proceedings, Barnes & Noble paid $13.9 million for Borders' intellectual property, including its 48-million customer database.
