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Choosing the right security solution is critical to the success of an online business. Look for trust-based security solutions that deliver protection and consumer peace-of-mind through cutting edge technology and integration with complementary third-party solutions.

Now more than ever before, small businesses need to implement strategies that build and improve consumer trust. If a user doesn't feel safe on a website, they'll leave, and the chances are high they'll never come back even if nothing has necessarily gone wrong.

Even the best search engine optimization (SEO) can't help if users don't perceive your site as credible.

Learn to establish a strong online relationship with your customer that is built on trust by bolstering security and authenticating your site.

Download this white paper to learn about the importance of providing your customers a secure and trustworthy online experience and technology available that helps online businesses protect sensitive customer data, authenticate themselves, and build consumer trust.

SSL stands for "Secure Socket Layer." It is a technology that establishes a secure session link between the visitor's web browser and your website so that all communications transmitted through this link are encrypted and are, therefore, secure. SSL is also used for transmitting secure email, secure files, and other forms of information.

Innovative companies are responding to the challenge of supporting an increasingly mobile workforce. Providing secure information is not without its difficulties. Symantec uses an end-to-end multi-layered approach to protect Exchange and the data it holds. This enables you to: Keep bad things out - Keep good things in - Be ready to handle the unexpected.

Increase your Web site's potential with a trust mark. Learn how to increase transactions on your site and decrease shopping cart abandonment when you read this white paper. Download this paper and you will learn just how beneficial trust marks are to online businesses.

You've invested time and money in your website - developing great content, optimizing it for search engines, and investing in online advertising. But once visitors find you, how do you get them to buy, click, or call? You have to build trust. Give your customers peace of mind - from search to browse to buy - with the Norton™ Secured Seal, the most recognized trust mark on the Internet. The Norton Secured Seal is an indispensable tool for increasing your customers' perception of safety and trust when they do business online. When visitors see the Norton Secured Seal, they know they can trust the link, trust the site, and trust the transaction. Displaying the Norton Secured Seal on your website can help make your visitors more likely to convert from visitors to customers and less likely to abandon their shopping cart.

Reggie Brday discusses cutting through the clutter with relevant, targeted emails.

Whether you're trying to find out if your favorite store has that sweater in your size or if you're wondering if that box of cigars will arrive in time for your father's birthday, don't count on emails to solve your problems STELLAService data measuring the quality of email responses shows that the largest online retailers answer emails completely just 54% of the time.

Smart retailers are already planning their email marketing strategies for the holidays, according to Jim Davidson, manager of marketing research at Bronto, who spoke at the email marketing firm's breakfast event in New York City on June 12. At the event, which was part of the multicity Revenue Revolution Tour, Bronto distributed a whitepaper titled The Top 12 Marketing Tips for the 2012 Holiday Season. In part two of this series, tips seven through 12 are provided. To check out tips one through six, click here for part one.