October 31, 2012
Before Hurricane Sandy hit and devastated the Northeast and mid-Atlantic regions, American Apparel sent out an email blast to promote a special sale available to consumers in states on Sandy's path (Connecticut, Delaware, Massachusetts, North Carolina, New Jersey, New York, Pennsylvania, Virginia and Maryland). "20% off everything for the next 36 hours" the sale touted, "in case you're bored during the storm." Almost immediately, there was a small backlash on Twitter. Mashable, which reported on the sale and the reaction to it, highlighted a few angry tweets.
October 30, 2012
An American Apparel ad for a “Hurricane Sandy Sale” has sparked backlash from the Twittersphere. The retailer sent out an email blast Monday night, offering 20 percent off to customers for the next 36 hours “in case you’re bored during the storm.”
October 23, 2012
This particular subject line really stuck out in my inbox: "Letter and Gift From Our CEO." It grabbed my attention for a few reasons. First, a letter and a gift sound intriguing. I was curious as to what the letter would contain, and what this gift really was. In addition, having the email from the CEO was also intriguing. The "From:" line on this email said, "J.C. Penney." The subject line said it was from the CEO.
October 19, 2012
The top online retailers sent each of their subscribers a year-to-date high of 4.1 promotional emails on average during the week ending Oct. 12. That's up 4 percent week-over-week, 15 percent from where it was four weeks ago and 22 percent year-over-year. Ignoring the spike in messaging right before Halloween, last week was really the peak of the Halloween messaging season. Christmas messaging is starting to pick up and I expect Thanksgiving messaging, which has been almost nonexistent so far, to slowly pick up this week.
October 15, 2012
J.C. Penney appears to have returned to a practice it once condemned: couponing. At the bottom of the latest of Chief Executive Ron Johnson's increasingly frequent emails to customers, J.C. Penney offers a "gift": a barcoded offer for $10 off customers’ next purchase of at least $10. "We can't wait for you to see the new and improved jcp," the promotion says.
September 28, 2012
Yes Virginia, there is a Santa Claus and yes he makes a list and checks it twice. But no, he is not the only one making and checking lists. Retailers all over the map will be making, checking and rechecking their email marketing lists over and over again as they prepare for what they hope is a very profitable holiday shopping season.
July 18, 2012
Increase your Web site's potential with a trust mark. Learn how to increase transactions on your site and decrease shopping cart abandonment when you read this white paper. Download this paper and you will learn just how beneficial trust marks are to online businesses.
July 18, 2012
You've invested time and money in your website - developing great content, optimizing it for search engines, and investing in online advertising. But once visitors find you, how do you get them to buy, click, or call? You have to build trust. Give your customers peace of mind - from search to browse to buy - with the Norton™ Secured Seal, the most recognized trust mark on the Internet. The Norton Secured Seal is an indispensable tool for increasing your customers' perception of safety and trust when they do business online. When visitors see the Norton Secured Seal, they know they can trust the link, trust the site, and trust the transaction. Displaying the Norton Secured Seal on your website can help make your visitors more likely to convert from visitors to customers and less likely to abandon their shopping cart.
July 18, 2012
Choosing the right security solution is critical to the success of an online business. Look for trust-based security solutions that deliver protection and consumer peace-of-mind through cutting edge technology and integration with complementary third-party solutions.
July 18, 2012
Now more than ever before, small businesses need to implement strategies that build and improve consumer trust. If a user doesn't feel safe on a website, they'll leave, and the chances are high they'll never come back even if nothing has necessarily gone wrong.
Even the best search engine optimization (SEO) can't help if users don't perceive your site as credible.
Learn to establish a strong online relationship with your customer that is built on trust by bolstering security and authenticating your site.
