E-mail

The value of email marketing has been well documented over the years. It remains the digital marketing channel with the best return on investment for marketers, retailers included. With this in mind, here are five tips for helping your company establish an effective A/B email testing program: 

Are you ever at a loss for what to include in an upcoming email campaign? Calendars can be a very useful tool to keep your emails fresh, lively and timely. Let's examine what should be in your calendar and how detailed it should be for the short and long term.

Learn to meet the needs of the always-connected shopper by evolving your marketing strategies, notably making mobile a top priority.

From a marketing perspective, there are pros and cons around user experience, reporting and data. Email experts have been quick to spin as to why this is good for the industry. However ,it is important to consider why image-based emails is bad for your program. Specifically the long held practice of sending single image emails.

Hear several suggestions for using personalization, and about results marketers achieve when they treat customers as individuals.

A group known as the Syrian Electronic Army claimed over the weekend it hacked eBay and PayPal websites. Mashable broke the story on Saturday, and now Ars Technica is reporting on claims that the group intercepted sensitive email from eBay employees while they were investigating the incident. The EcommerceBytes Blog noted on Saturday that eBay users in the U.K. saw the group's logo on what appeared to be the eBay U.K. homepage on the day of the breach.

For ShopRoxx, an omnichannel fashion retailer for younger women, increasing customer loyalty and lifetime value with the brand is a key initiative for 2014. To help make this goal become reality, ShopRoxx is using email marketing. Specifically, the retailer is leveraging profile and behavioral data sets that enable it to send emails that feature highly relevant suggested products to its subscribers.

An everything guide on how to be a successful omnichannel retailer in 2014

With an ever-changing technology like mobile, it's important to stay up to date with the trends and take action on the already tried-and-true strategies. Let's take a look at some of these trends and must-do tactics.

Outdoor gear and apparel retailer Rock/Creek Outfitters used Twitter's Lead Generation Cards in a Promoted Tweet campaign last year to capture the email addresses of people who entered a drawing to win a free pair of Chaco sandals.