September 10, 2014
The Harris Tweed Authority (HTA) has settled a dispute with Crate and Barrel over its labeling of a design of chairs. Euromarket Designs Inc. offered for sale a Harris Tweed Chair and Harris Herringbone Chair on its Crate and Barrel website. The products however weren't made from Harris Tweed, a fabric hand-woven on the Western Isles and protected by U.K. law. The HTA said it has secured a "monetary settlement" and assurances the items wouldn't be marketed as Harris Tweed.
August 1, 2014
It might be hard to think about Christmas when you need SPF 1,000 to survive being outside right now, but now is the time to start building your email list and nurturing subscribers to get ready for the holiday shopping season. Here are five tips for using email marketing to make sure your business is on your customers’ "nice list," enabling you to sell more product this holiday season:
July 25, 2014
Frequently misunderstood and feared, blacklists vex many email marketers. To those without the benefit of experience, blacklists seem liable to penalize any sender on a whim, but industry veterans know that's not the real story. The savviest understand where the hazards are and how to avoid them. Senders that understand the landscape take these six steps to stay off blacklists, or to quickly remediate blacklisting events:
July 17, 2014
Join us for this fast-paced session covering advanced strategies retailers can use to optimize your email marketing performance.
July 17, 2014
Listen as we map out simple customer service best practices you can implement today, and keep customers coming back time and again.
July 17, 2014
Join John Lawson as he runs through 15 ways to acquire news customers in 30 minutes.
July 17, 2014
In this webinar, executives discuss the key challenges omnichannel retail marketers faced heading into the 2014 holiday season.
May 20, 2014
The value of email marketing has been well documented over the years. It remains the digital marketing channel with the best return on investment for marketers, retailers included. With this in mind, here are five tips for helping your company establish an effective A/B email testing program:
May 1, 2014
Are you ever at a loss for what to include in an upcoming email campaign? Calendars can be a very useful tool to keep your emails fresh, lively and timely. Let's examine what should be in your calendar and how detailed it should be for the short and long term.
April 9, 2014
Learn to meet the needs of the always-connected shopper by evolving your marketing strategies, notably making mobile a top priority.
