March 27, 2015
If this time of year marks your off-season, then segmenting, testing and sharpening your email program now will give you plenty of time to try new approaches, take risks and learn what will resonate with subscribers during your busy time. If you're in your peak season, follow the same steps to use whatever down-cycle time you have to optimize your email marketing program and revenue for 2016.
March 19, 2015
Webinar speakers discuss the best tactics to use your online shopping carts are not abandoned by customers and prospects.
March 12, 2015
In a session yesterday at the NEMOA directXchange Spring Conference in Boston, Anna Pfeiffer, a marketing strategist at marketing automation services provider Bronto Software, identified her top 10 must-have components for a successful email marketing program. Here they are:
March 11, 2015
Were you prepared for the recent arctic blast? For West Coasters, what about those above-average temps? I'm not talking about whether you were ready to shovel your driveway or if you had a fully stocked beach bag waiting by the door, I'm talking about your ability to leverage these newsworthy weather events in the inbox.
March 1, 2015
Remember the days when all we had to worry about was one channel? Those days are long gone! Today, to succeed in our complex omnichannel world, you have to be in front of consumers at the right time, in the right place, with the right offer. Yes, it's a very complex world out there, but if you're up to the challenge it can pay great dividends.
February 23, 2015
Offer great customer service, make sure your messaging is personalized, and have a single view of the customer are some of the best ways to create brand loyalists. These were a few of the key takeaways from a panel discussion on customer retention that took place at the eTail West conference last week in Palm Desert, Calif.
February 19, 2015
Contests can be a very effective email acquisition tactic, however, you need to put some thought into it to be sure you get high-quality email addresses, not just a high quantity of addresses. The key to success here is what the contest offers. You want to make sure that the contest prize has a broad appeal to your target audience, but isn't interesting to those outside it.
February 5, 2015
CVS has announced an overhaul of its already top-rated mobile app. The company says the new CVS app provides customers with a more intuitive mobile platform so they can easily access a variety of health management and shopping tools straight from their iPhone or Android devices. The CVS/pharmacy mobile app empowers users to perform key pharmacy and shopping tasks on the go, including refilling prescriptions, checking for potential drug interactions, and choosing to redeem personalized coupons and rewards digitally by sending them to their ExtraCare Rewards cards with the tap of a finger.
January 29, 2015
Ever bent on competing with everyone, Amazon.com launched an email service yesterday called WorkMail. The new service is exclusively for the workplace — not personal use. Amazon will be charging subscription fees of $4 a month for each account on WorkMail, prices that are in keeping with both Office 365 and Google Apps for Work. Additional features include calendaring, calendar sharing, tasks, contact lists, distribution lists, resource booking, public folders and away messages. The subscription will give users 50 gigabytes of email storage as well.
January 5, 2015
2014 was a transitional period for the retail industry. It was the year when mobile and online sales exploded, and retailers worked harder than ever to fuse their physical and digital stores. It was peppered with a number of high-profile CEO exits, including American Apparel's controversial Dov Charney and
