E-mail

Contests can be a very effective email acquisition tactic, however, you need to put some thought into it to be sure you get high-quality email addresses, not just a high quantity of addresses. The key to success here is what the contest offers. You want to make sure that the contest prize has a broad appeal to your target audience, but isn't interesting to those outside it.

CVS has announced an overhaul of its already top-rated mobile app. The company says the new CVS app provides customers with a more intuitive mobile platform so they can easily access a variety of health management and shopping tools straight from their iPhone or Android devices. The CVS/pharmacy mobile app empowers users to perform key pharmacy and shopping tasks on the go, including refilling prescriptions, checking for potential drug interactions, and choosing to redeem personalized coupons and rewards digitally by sending them to their ExtraCare Rewards cards with the tap of a finger.

Ever bent on competing with everyone, Amazon.com launched an email service yesterday called WorkMail. The new service is exclusively for the workplace — not personal use. Amazon will be charging subscription fees of $4 a month for each account on WorkMail, prices that are in keeping with both Office 365 and Google Apps for Work. Additional features include calendaring, calendar sharing, tasks, contact lists, distribution lists, resource booking, public folders and away messages. The subscription will give users 50 gigabytes of email storage as well.

2014 was a transitional period for the retail industry. It was the year when mobile and online sales exploded, and retailers worked harder than ever to fuse their physical and digital stores. It was peppered with a number of high-profile CEO exits, including American Apparel's controversial Dov Charney and

The 2014 holiday season is upon us and, as the saying goes, it's the most wonderful time of the year. With just over three weeks left in the year, make it count by boosting your email marketing efforts to raise online sales and profits. According to the Direct Marketing Association's National client email report 2014, 77 percent of return on investment comes from segmented, targeted and triggered email marketing campaigns. So despite popular misconceptions, email is — and always has been — the proven workhorse for driving online revenues. Now is the perfect time to make your list (and check it more than twice) for ways to optimize your email marketing to increase sales. Here are some tips to get started:

Email volume will continue to trend downward over the next couple hours followed by a mid-afternoon bump. Are your remails ready? Here are a few last-minute tips to make the most of your afternoon remails without the need to redesign your emails:

Say it ain't so! I was actually sad when I read in MarketWatch this week that Seattle-based online retailer Zulily’s shares plunged more than 21 percent after it presented a weaker-than-expected sales forecast. And to think it was partly due to an email marketing mistake.

Home Depot, which suffered a data breach between April and September, said 53 million email addresses were taken by hackers during the attack, in addition to the 56 million payment cards that were previously disclosed. Home Depot also said that the criminals used a third-party vendor's user name and password to reach the perimeter of its network, then gained additional rights to navigate the company's systems. Hackers used custom-built software on Home Depot's self-checkout terminals in the U.S. and Canada to access customer data, according to a statement yesterday. 

After a marketing campaign erupted into a social media firestorm last week, Victoria's Secret has changed the slogan that many found offensive. The company caused controversy when it used the words "The Perfect 'Body'" in an ad for its Body by Victoria lingerie. The photo that accompanied the slogan featured 10 models, several with visible ribs. The ad launched a Change.org petition and sparked social media outrage. While the same photo is still in use, now the words scrolled across read "A Body for Every Body."

The holidays will be upon us before we know it. For retailers, this is the make-or-break time of the year. The stress levels start to increase after a summer during which many brands solidified plans, made upgrades to their websites and more. So, what can you control now to make the season go more smoothly, save some time and drive more revenue? Here are six tips for your holiday email program: