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Email, the longtime workhouse yet sometimes unsung hero of the marketing department, enters 2022 stronger than ever โ both in terms of emerging advances in data and technology, as well as its relevance and utilization in the omnichannel tech stack. The sheer volume of the channel is staggering: across the globe, we sent and receivedโฆ
Consumer expectations and shopping habits are constantly evolving. How brands adapt to the constant evolution, from logistics and staffing to marketing strategy and tactics, ultimately determines whether they stay relevant in consumersโ eyes and their business continues to grow. Weโre witnessing another evolution in purchasing behavior, ushering in a new breed of consumers โ theโฆ
We all know that weโre living in a data-rich era. Never before have marketers had access to so much valuable customer information, but how effective are marketers at seamlessly integrating that data to deliver exceptional customer experiences and drive positive business outcomes? Simon Data recently partnered with ClickZ to gain deeper insights into the roleโฆ
For brands and retailers, email has always been important. Since the inception of e-commerce, email has remained the No. 1 conduit for one-to-one communication between companies and their customers. Over time, however, it has become easy for brands and retailers to take this communication channel for granted โ but the days of resting on laurelsโฆ
The retail industry is facing numerous challenges stemming from the pandemic and its aftermath. From managing staffing and supply chain shortages to enforcing health safety precautions, retailers may be unintentionally ignoring another rising threat: cyber crime. Cyber threats are rising, with one report suggesting it could cost the world $10.5 trillion annually by 2025. Onโฆ
Forward-thinking retailers are already looking to strengthen their marketing strategies for the holiday shopping season. It's never "too early" to prepare for the holiday sales rush. With intelligent techniques and a strategic approach, you can make this holiday season one to remember! This year, marketers are forced to refine their email marketing strategies to accountโฆ
In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published by Total Retail, โThe Death of the Open Rate: How Email Marketers Can Prepare for iOS 15,โ authored by Greg Zakowicz, director of content at Omnisend. The article delves into the upcoming Apple iOS 15 featureโฆ
Email marketers at e-commerce brands use traditional reporting data such as open, click, and conversion rates to measure email campaign performance. But what happens when you suddenly take away one of those long-established data points? Buckle up because weโre about to find out. Appleโs announcement of its upcoming iOS 15 update, which is expected thisโฆ
Email teams can feel like theyโre engaged in a constant trial-and-error process. It makes them reaction-based units rather than predictive. They send an email to customers, analyze its performance, rinse, and repeat, using the results to help them get better at sending the right content in the future. There are a few problems with thisโฆ
Why do people prefer to travel to Paris instead of seeing the Eiffel Tower in pictures? Why were (and in some places, are) so many people eager to get back to live events like sports games and concerts during COVID restrictions? It comes down to experience. We might not be able to fully explain it,โฆ