E-mail

The COVID-fueled e-commerce party couldn’t last forever. Businesses knew that it was only a matter of time before consumers reverted to their pre-pandemic shopping habits of mixing online and in-person shopping. That time appears to be upon us. A recently released Mastercard SpendingPulse report showed a year-over-year (YoY) retail sales increase of 7.2 percent in…

Email has emerged as a growing channel for marketers to cultivate relationships with customers, build credibility and trust, and impact revenue. In fact, according to our 2021 State of Email report, over 90 percent of marketers say email is critical to the overall success of their company, and over 40 percent of companies intend to increase…

Consumers no longer want a traditional brand experience; they need data-infused, highly personalized experiences. And with new privacy measures in place, marketers are forced to tap into zero- and first-party data and extract qualitative insights from channels where customers can be kept honest — like email. In fact, according to our 2021 State of Email…

Email, the longtime workhouse yet sometimes unsung hero of the marketing department, enters 2022 stronger than ever — both in terms of emerging advances in data and technology, as well as its relevance and utilization in the omnichannel tech stack. The sheer volume of the channel is staggering: across the globe, we sent and received…

Consumer expectations and shopping habits are constantly evolving. How brands adapt to the constant evolution, from logistics and staffing to marketing strategy and tactics, ultimately determines whether they stay relevant in consumers’ eyes and their business continues to grow. We’re witnessing another evolution in purchasing behavior, ushering in a new breed of consumers — the…

We all know that we’re living in a data-rich era. Never before have marketers had access to so much valuable customer information, but how effective are marketers at seamlessly integrating that data to deliver exceptional customer experiences and drive positive business outcomes? Simon Data recently partnered with ClickZ to gain deeper insights into the role…

For brands and retailers, email has always been important. Since the inception of e-commerce, email has remained the No. 1 conduit for one-to-one communication between companies and their customers. Over time, however, it has become easy for brands and retailers to take this communication channel for granted — but the days of resting on laurels…

The retail industry is facing numerous challenges stemming from the pandemic and its aftermath. From managing staffing and supply chain shortages to enforcing health safety precautions, retailers may be unintentionally ignoring another rising threat: cyber crime. Cyber threats are rising, with one report suggesting it could cost the world $10.5 trillion annually by 2025. On…

Forward-thinking retailers are already looking to strengthen their marketing strategies for the holiday shopping season. It's never "too early" to prepare for the holiday sales rush. With intelligent techniques and a strategic approach, you can make this holiday season one to remember! This year, marketers are forced to refine their email marketing strategies to account…

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published by Total Retail, “The Death of the Open Rate: How Email Marketers Can Prepare for iOS 15,” authored by Greg Zakowicz, director of content at Omnisend. The article delves into the upcoming Apple iOS 15 feature…