June 30, 2015 at 1:55 pm
For over 20 years, warehouse club juggernaut Costco Wholesale Corp. has quietly been dabbling in a new market: selling supplies specifically tailored to small businesses. Now, Costco could be looking to move more aggressively with a store format in a bid to head off competition from Wal-Mart's small-business friendly brand Sam's Club, as well as…
June 23, 2015 at 3:51 pm
When Google announced plans in 2014 to develop a more visual email interface, I was eager to see what the email giant could create. In the world of email marketing, we’ve watched more and more users turn to mobile devices. In this year's first quarter, mobile revenue jumped 12 percent, and now accounts for 22…
May 29, 2015 at 2:58 pm
Some brands simply hang onto email subscribers better than others. They develop stronger relationships, more organic list growth, spend less on acquisition, and their customers’ lifetime values are higher — often dramatically so — than their competitors’. Among the differences between these leaders and the brands they outperform is systematic early intervention to anticipate and…
May 19, 2015 at 4:39 pm
This webinar shows how to set up a successful trigger-based email marketing campaign to generate more revenue and greater profit.
May 4, 2015 at 2:00 am
A panel of retail and mobile experts will discuss how to determine the best mobile strategy for your brand.
April 17, 2015
Online merchants have already proven they're willing to share the most precious of proprietary data with Google, even transactions, pricing and tracking data in the case of Google Trusted Stores. But are they willing to hand over shoppers’ email addresses? Many people are familiar with ads that follow them around the internet, called retargeting or remarketing.
April 2, 2015
Whether it's online sales for big-box chains, pure-play retailers or mom-and-pop stores, email marketing has become one of the most effective marketing tactics to reach targeted audiences and boost return on investment and revenue. In fact, email marketing accounts for 5 percent to 10 percent of all e-commerce transactions today. However, not every email is equally effective. Some require much more than just hitting the inbox. I've pulled together my favorite email marketing tips to help you compile a sophisticated email marketing strategy. These tips will help bring your company's future campaigns to the next level by increasing customer engagement and keeping sales up for good.
March 27, 2015
If this time of year marks your off-season, then segmenting, testing and sharpening your email program now will give you plenty of time to try new approaches, take risks and learn what will resonate with subscribers during your busy time. If you're in your peak season, follow the same steps to use whatever down-cycle time you have to optimize your email marketing program and revenue for 2016.
March 19, 2015
Webinar speakers discuss the best tactics to use your online shopping carts are not abandoned by customers and prospects.
March 12, 2015
In a session yesterday at the NEMOA directXchange Spring Conference in Boston, Anna Pfeiffer, a marketing strategist at marketing automation services provider Bronto Software, identified her top 10 must-have components for a successful email marketing program. Here they are:
