August 25, 2015 at 10:02 am
Complaints are powerful indicators of subscriber sentiment. Mailbox providers pay close attention to them as they assess whether their account holders generally want mail from a sender. Marketers can use them, too, to optimize email program performance and prevent deliverability problems — but only if they listen. Of course, complaints don’t say much on their…
August 20, 2015 at 3:51 pm
Smart marketers know that a good, growing email list is gold. The size of the list needs to increase and evolve to sustain the widest reach possible, as does the quality of those email addresses, reaching the right people the right way with messages they value. Good lists are the foundation of email marketing —…
August 17, 2015 at 4:33 pm
In a session last week at the eTail East conference in Boston, Richard Cohene, director of marketing at Beyond the Rack (BTR), a private shopping club that sells designer apparel, footwear and accessories, detailed the brand’s mobile strategy as well as offered tips to those in attendance on how they can best capitalize on the…
August 4, 2015 at 4:15 pm
Retailers are always on the hunt for better ways to grab the attention of their customers. Blanketing an email subscriber list with a one-size-fits-all coupon isn’t really enough anymore. Dynamic content — content that changes based on the demographics or preferences of your subscribers — is helping retailers get customers in the door (or items…
July 23, 2015 at 11:36 am
Do your emails bounce like Silly Putty? Is your churn rate high? Sending reputation taking a hit? Learn why clean contact data is the ultimate answer to your email woes. Our 5 Steps to Email Deliverability report will help get your emails to the inbox. Download it today!
July 8, 2015 at 2:52 pm
For an increasing number of consumers, if you don’t have a fast, easy-to-use mobile website or app, you don’t exist. Think about that for a minute. That big, slick, content-rich e-commerce site you’ve spent so much time, money and effort building, maintaining and promoting might as well be invisible to the ever-growing ranks of untethered…
July 2, 2015 at 7:04 pm
Custora recently analyzed data from some of the fastest-growing online fashion, accessories and lifestyle retailers in North America — brands such as Bonobos, Crocs, Trunk Club and The Tie Bar. Our goal was to understand what makes these high-performance online retailers different than everyone else across customer acquisition and retention, resulting in a growth…
June 30, 2015 at 1:55 pm
For over 20 years, warehouse club juggernaut Costco Wholesale Corp. has quietly been dabbling in a new market: selling supplies specifically tailored to small businesses. Now, Costco could be looking to move more aggressively with a store format in a bid to head off competition from Wal-Mart's small-business friendly brand Sam's Club, as well as…
June 23, 2015 at 3:51 pm
When Google announced plans in 2014 to develop a more visual email interface, I was eager to see what the email giant could create. In the world of email marketing, we’ve watched more and more users turn to mobile devices. In this year's first quarter, mobile revenue jumped 12 percent, and now accounts for 22…
May 29, 2015 at 2:58 pm
Some brands simply hang onto email subscribers better than others. They develop stronger relationships, more organic list growth, spend less on acquisition, and their customers’ lifetime values are higher — often dramatically so — than their competitors’. Among the differences between these leaders and the brands they outperform is systematic early intervention to anticipate and…
