October 23, 2015 at 4:35 pm
This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.
October 19, 2015 at 9:39 am
If you've noticed a drop in your inbox placement rate (IPR) lately, you’re not the only one. According to a recent Return Path study, in the past year the global IPR has dropped 5 percent, with only 79 percent of commercial messages making it to the inbox. Senders in the United States are having an…
October 16, 2015 at 7:24 pm
An online event for email marketers; a robust experience designed bringing you the hottest email marketing topics, experts, and tech!
September 29, 2015 at 10:42 am
Selfie walls! Wearables! 3-D printers! The newly renovated basement at Macy's massive flagship store in New York City's Herald Square is full of millennial buzzwords. It's called One Below, and the department store wants it to be a destination for young shoppers. One Below is part of a $400 million renovation at Macy's flagship location and…
September 28, 2015 at 12:01 pm
Promotions, discounts, sales, promo codes ... no matter what you call them, promotions are considered by many retail marketers a necessary evil. They drive customer engagement and purchases, but hurt the bottom line. They get customers excited, but might hurt your brand image. Crocs, an omnichannel retailer of casual shoes for men, women and children, uses…
September 8, 2015 at 10:50 am
If the inbox is a battlefield, your email subject line is at the front, openly fighting with your competitors’ messages to achieve the glorious victory of getting read. Studies suggest that 35 percent of subscribers read messages based on subject lines alone, and they take just a fraction of a second to decide each message’s…
September 3, 2015 at 10:11 am
Personalized content, whether browsing a retailer’s website, reading an email, using a mobile app, etc., is proven to drive increases in conversion. Leveraging the data you have about a customer to serve them relevant, personalized content and offers is expected in today’s world of big data. Those brands that aren’t using personalization are falling behind.…
September 1, 2015 at 12:31 pm
We're in the age of the customer. As competition for customers’ attention is becoming increasingly fierce, delivering optimized experiences is essential to differentiating your brand and driving online sales. Leverage behavioral data in your customer segmentation analysis as the fuel that drives winning customer experiences. Download this free e-book today to learn how!
August 28, 2015 at 12:35 pm
The fourth quarter of each year is a stressful time for retailers — closing new contracts, securing old partnerships, earning loyal customers. Focused on annual revenue, many brands fail to see how valuable Q4 is to their marketing strategy. Packed with many popular holidays, retailers can leverage this time to boost consumer engagement and maximize…
August 26, 2015 at 10:33 am
Last month, Starbucks was in the headlines once again with its industry-leading loyalty program. In addition to offering birthday specials and personal perks to its best customers, the coffee king is teaming up with transportation network company Lyft to expand its loyalty rewards to an even wider network. Since the 1970s, the coffeehouse company has…
