November 10, 2015 at 10:36 am
The deliverability landscape is changing, and it’s only getting harder to reach your subscribers’ inboxes. For years, marketers have optimized their strategies to create impactful campaigns that reach a large audience. Historically, their hard work developing sophisticated programs has resulted in an upward trend of inbox placement rates worldwide. However, for the first time in…
November 3, 2015 at 10:52 am
It’s November, which means holiday season is in full effect, and retailers are fighting for consumer attention and wallet share. Not surprisingly, the biggest spike in customer acquisition tends to happen in November and December when shoppers are buying gifts and taking advantage of numerous deals. Well-timed and personalized email marketing campaigns can help retailers…
October 28, 2015 at 11:55 am
There’s no better way to celebrate Halloween than with a bowl of candy and a gory horror film. From classics like “Hocus Pocus” to scary sequels like “Paranormal Activity: The Ghost Dimension,” horror films have been inspiring nightmares for centuries. These flicks usually have a moral (sleep with one eye open, don’t trust clowns, etc.),…
October 23, 2015 at 4:35 pm
This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.
October 19, 2015 at 9:39 am
If you've noticed a drop in your inbox placement rate (IPR) lately, you’re not the only one. According to a recent Return Path study, in the past year the global IPR has dropped 5 percent, with only 79 percent of commercial messages making it to the inbox. Senders in the United States are having an…
October 16, 2015 at 7:24 pm
An online event for email marketers; a robust experience designed bringing you the hottest email marketing topics, experts, and tech!
September 29, 2015 at 10:42 am
Selfie walls! Wearables! 3-D printers! The newly renovated basement at Macy's massive flagship store in New York City's Herald Square is full of millennial buzzwords. It's called One Below, and the department store wants it to be a destination for young shoppers. One Below is part of a $400 million renovation at Macy's flagship location and…
September 28, 2015 at 12:01 pm
Promotions, discounts, sales, promo codes ... no matter what you call them, promotions are considered by many retail marketers a necessary evil. They drive customer engagement and purchases, but hurt the bottom line. They get customers excited, but might hurt your brand image. Crocs, an omnichannel retailer of casual shoes for men, women and children, uses…
September 8, 2015 at 10:50 am
If the inbox is a battlefield, your email subject line is at the front, openly fighting with your competitors’ messages to achieve the glorious victory of getting read. Studies suggest that 35 percent of subscribers read messages based on subject lines alone, and they take just a fraction of a second to decide each message’s…
September 3, 2015 at 10:11 am
Personalized content, whether browsing a retailer’s website, reading an email, using a mobile app, etc., is proven to drive increases in conversion. Leveraging the data you have about a customer to serve them relevant, personalized content and offers is expected in today’s world of big data. Those brands that aren’t using personalization are falling behind.…
