February 1, 2016 at 11:19 am
With the flurry resolutions that accompany the New Year, enhancing your email strategy in 2016 might be one of them. Planning ahead starts with looking back, and a look at some of the trends we saw in 2015 shows that, generally, things are getting tougher for marketers. From decreasing deliverability to increasing mailbox clutter, creating…
January 13, 2016 at 11:26 am
Retailers are gearing up for the new year. With all of the world’s bounty just a few clicks or taps away, the competition will be fierce. Use your wits and data to put your best foot forward. Here are five tips to help you get started: 1. You don’t need much data to start targeting: The…
January 11, 2016 at 10:18 am
To ensure that your business gets the robust sales figures it needs in 2016, use these tips to add some revenue to your email program: 1. Segment your lists. Group customers by demographics and past buying patterns. This tactic can help create messages that are most likely to resonate. 2. Personalize your greetings. Address the customer by…
January 5, 2016 at 10:47 am
Retailers, it’s time to get your collective heads around Generation Z. This digitally savvy and demanding demographic is beginning to make its presence felt. Gen Z, or those born after 1995, already contributes $44 billion to the American economy each year. According to a report by advertising firm JWT, over 70 percent of parents say…
December 28, 2015 at 4:32 pm
In this fast-paced, interactive webinar, our expert panel will discuss 2015 successes and look forward at retail email trends for 2016.
December 18, 2015 at 10:37 am
With the holiday shopping season in the home stretch, both brands and retailers alike continue to keep a watchful eye on millennials, today’s rising consumer group, for insights on what motivates and inspires this much-sought-after audience along their path to purchase. During the make-or-break buying season, marketers remain eager to crack the code to the…
December 17, 2015 at 10:09 am
Every time around Christmas, I think of this movie where Arnold Schwarzenegger struggles to find a Turbo-Man for his kid. Depicting the commercialization around Christmas in a lighter vein, "Jingle All the Way" was the first movie that made me see Christmas through the retail lens. Interestingly, it’s my inbox and smartphone doing the job…
December 11, 2015 at 8:50 am
During the 2014 peak holiday season, consumers received roughly 50 percent more promotional email than they saw earlier in the year. I expect a similar increase this month, making it even harder for email marketers to stand out in the inbox. Well-crafted subject lines can help to break through the clutter and grab readers’ attention.…
November 24, 2015 at 9:54 am
While 37 percent of consumers worldwide will wrap up most of their gift-buying this year before Black Friday, a majority will still shop that day's promotional deals, making it a gold mine for brands. Most importantly, consumers are ready to spend this holiday season. According to the National Retail Federation, consumers plan to spend an…
November 16, 2015 at 10:24 am
Retailers send a lot of email. During last year’s holiday season, retailers sent around 10 different email campaigns a week, according to Experian Marketing Services. That's a lot of email! In addition, many retailers have strategic initiatives around sending email as part of an overall enhanced customer experience. There's a desire to engage customers for…
