March 25, 2016 at 9:27 am
Epsilon's new shopper behavior study may be the latest indication that millennial consumers are no longer spring chickens. In fact, they're using — hold on to your ironic fedoras, folks — email more than people of other ages to find products and services. Yes, trusty email, so often overshadowed by social media, appears to be making…
March 24, 2016 at 10:36 am
When the first branches of Whole Foods new 365 Supermarket open later this year, shoppers will see more than just lower prices. The millennial-oriented chain is being positioned as a cheaper alternative to its older sibling, and Whole Foods is trying an unusual technique to attract shoppers: filling their new locations with tattoo shops, vegan…
March 4, 2016 at 9:38 am
Bad news, Charlie. You’ve got a one-in-three chance of never hearing back from Whiz-Bang. If you merely want acknowledgment that your email was received, your odds are even worse. Companies are failing at one of the most-used forms of service, email, and it's sending their customers away. One in three organizations do not respond to customer…
February 22, 2016 at 10:57 am
Just like your personal relationships, your customer relationships need a little TLC to maintain. The easiest way to ruin a relationship is to not devote any time or effort to keeping your subscribers happy and satisfied with your email program. Here are three things to watch out for as you look to maintain the relationships…
February 22, 2016 at 9:37 am
One thing retailers can count on in January is innovation. Each year, retailers across the globe gather for Retail’s BIG Show hosted by the National Retail Federation (NRF). This year’s event covered the usual topics, such as payment technologies and improving the customer experience, but also demonstrated that there’s a big shift affecting the retail…
February 11, 2016 at 10:51 am
Following the successful pilot last autumn of a new private label fast-fashion brand targeting millennials, J.C. Penney now plans to roll out the Belle + Sky line across 500 stores from the end of this week.
February 5, 2016 at 11:38 am
Improving email execution processes, using personalization to create relevant content, leveraging marketing automation to reach revenue metics, and focusing on healthy and active list growth are four key email trends retailers should be focused on in 2016, at least according to the speakers featured in a Jan. 21 Total Retail webinar called “Marketers Talking to…
February 1, 2016 at 11:19 am
With the flurry resolutions that accompany the New Year, enhancing your email strategy in 2016 might be one of them. Planning ahead starts with looking back, and a look at some of the trends we saw in 2015 shows that, generally, things are getting tougher for marketers. From decreasing deliverability to increasing mailbox clutter, creating…
January 13, 2016 at 11:26 am
Retailers are gearing up for the new year. With all of the world’s bounty just a few clicks or taps away, the competition will be fierce. Use your wits and data to put your best foot forward. Here are five tips to help you get started: 1. You don’t need much data to start targeting: The…
January 11, 2016 at 10:18 am
To ensure that your business gets the robust sales figures it needs in 2016, use these tips to add some revenue to your email program: 1. Segment your lists. Group customers by demographics and past buying patterns. This tactic can help create messages that are most likely to resonate. 2. Personalize your greetings. Address the customer by…
