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Mother’s Day is the perfect time to show appreciation for moms everywhere, whether it’s with flowers, that piece of jewelry she’s been eying or a gift that’s completely unique. However, to capture a mother’s heart, marketers must first gain the attention of gift-givers with messages that strike the right emotional cord. To find out what…

Join us on this educational webinar to hear how marketers are using digitally reactive direct mail as part of their market strategy.

For email marketers in the retail industry, developing a strong relationship with your subscribers is critical to your company’s bottom line. Therefore, many marketers are making data-driven decisions to fuel their campaigns. One metric that can help you more accurately analyze your email program is read rate — i.e., the percentage of subscribers who have…

Email marketing in the retail industry is a lot like dating. Getting new leads is always exciting, but too often, retailers can become a bit overzealous and end up making some basic, yet fatal, mistakes. Your new email leads need and deserve nurturing from you, the retailer, in order to feel loved and wanted. Once…

Email marketing in the retail industry is a lot like dating. Getting new leads is always exciting, but too often, retailers can become a bit overzealous and end up making some basic, yet fatal, mistakes. Your new email leads need and deserve nurturing from you, the retailer, in order to feel loved and wanted. Once […]

This article outlines how machine learning works, as well as the ways it can be used by brands to optimize email marketing campaigns.

Summer can be rough for retailers. The warm weather beckons us outside, far from any storefront. We don’t quit shopping entirely, however. For retailers with a smart summer strategy, there’s money to be made. If your sales have been less sunny from Mother’s Day through Labor Day, try these tips based on a recent survey…

This webinar will detail how your brand can use marketing automation to increase sales, drive customer loyalty and grow profits.

Call it a sponsored content bonanza. Glamour announced on Wednesday that it's entered into a multipronged partnership with Lane Bryant which will be laser-focused on courting the plus-size market and promoting a message of body positivity. The project includes two special editions of Glamour, one on newsstands now and the second to come in the…

Do your email subscribers want to come to your party? Hosting an event is a great way to build relationships while treating your friends and family to a good time. Everyone loves a great party, especially one that’s memorable, leaving guests in anticipation of the next invitation. This is the same way subscribers should feel…