E-mail

Think about the typical website conversion funnel. At the top is the homepage and at the bottom is the checkout page, every retailers end goal, right? However, not every shopper makes it to the bottom of the funnel. In fact, the vast majority don't. In 2015, $4 trillion worth of merchandise was abandoned in online…

Email marketers are deploying sophisticated tactics to grab the attention of these consumers, and while it’s important to test new strategies to maximize the impact of campaigns, it’s also important to pay attention to one of the foundations that help campaigns reach the inbox: sender reputation.

Chain Reaction Cycles, the world's largest online bike retailer, recently launched an upgraded version of its commerce platform, with capabilities including adaptive targeting and real-time dynamic segmentation. In episode 36 of Total Retail Talks, Mark Lilley, head of e-commerce at Chain Reaction Cycles, talks about how the bike retailer is leveraging these new tools to…

Mother’s Day is the perfect time to show appreciation for moms everywhere, whether it’s with flowers, that piece of jewelry she’s been eying or a gift that’s completely unique. However, to capture a mother’s heart, marketers must first gain the attention of gift-givers with messages that strike the right emotional cord. To find out what…

Join us on this educational webinar to hear how marketers are using digitally reactive direct mail as part of their market strategy.

For email marketers in the retail industry, developing a strong relationship with your subscribers is critical to your company’s bottom line. Therefore, many marketers are making data-driven decisions to fuel their campaigns. One metric that can help you more accurately analyze your email program is read rate — i.e., the percentage of subscribers who have…

Email marketing in the retail industry is a lot like dating. Getting new leads is always exciting, but too often, retailers can become a bit overzealous and end up making some basic, yet fatal, mistakes. Your new email leads need and deserve nurturing from you, the retailer, in order to feel loved and wanted. Once…

Email marketing in the retail industry is a lot like dating. Getting new leads is always exciting, but too often, retailers can become a bit overzealous and end up making some basic, yet fatal, mistakes. Your new email leads need and deserve nurturing from you, the retailer, in order to feel loved and wanted. Once […]

This article outlines how machine learning works, as well as the ways it can be used by brands to optimize email marketing campaigns.

Summer can be rough for retailers. The warm weather beckons us outside, far from any storefront. We don’t quit shopping entirely, however. For retailers with a smart summer strategy, there’s money to be made. If your sales have been less sunny from Mother’s Day through Labor Day, try these tips based on a recent survey…