July 19, 2016 at 8:53 am
Email is one of the most prolific and effective forms of marketing. However, a successful email program is more than just compelling copy and beautiful creative. It also requires a high-quality list of engaged subscribers. Keeping a clean list — one that’s free of invalid email addresses, spam traps and purchased addresses — not only…
July 18, 2016 at 12:05 pm
Around the world, the view of the “typical” consumer is being turned upside down as the first wave of millennials begin to reach their peak buying power. Millennials are a significant demographic cohort in almost every global market, and in the United States they already account for an estimated $1.3 trillion in annual spending. This…
June 29, 2016 at 9:52 pm
Email remains a very valuable channel for retailers. In a survey conducted by eTail, retail executives report that email accounts for 17 percent of their total digital budgets, while generating 24 percent of their total revenue. Email serves many purposes for retailers, including being a central part of the unified brand experience. It can be…
June 29, 2016 at 5:07 pm
Every day and in nearly every retail business across the country, marketers make assumptions about who their customers are. They assume they know where their customers live, what they earn and what their gender is. They make these assumptions based on observations of who has walked in their stores, and maybe even who they wish would…
June 20, 2016 at 12:18 pm
Microsoft and Starbucks are joining forces to boost your inbox with a caffeine jolt. According to a Microsoft blog post, both companies released a plugin that allows Microsoft Outlook users to email Starbucks’ electronic gift cards and set up meetings at nearby Starbucks locations. Users have to install the add-in, then connect to a Starbucks…
June 16, 2016 at 9:34 am
There’s a new generation on the horizon, one that has the potential to completely change the way retailers do business. It’s not the ever-vilified, oft-studied millennials; they’re (finally) becoming old news. This next generation, called centennials, was born after 1995 and currently accounts for roughly 25 percent of the population. Contrary to what many retailers…
June 8, 2016 at 11:56 pm
No one likes when their hard work is ignored, especially after you’ve spent significant time and effort on your email campaigns. So why would you risk having subscribers send your messages straight to trash without even reading them? Unfortunately, most email service providers aren’t telling you when this happens, but if your readers are ignoring…
June 2, 2016 at 11:27 am
It’s official: Millennials have surpassed baby boomers as the largest generation in the United States. With spending power of over $600 billion annually, retail marketers must figure out now more than ever how to capture attention, garner brand loyalty and, ultimately, drive purchases. However, with customers bombarded with more marketing messages in more channels than ever,…
May 26, 2016 at 10:55 am
Some millennials might cry into their kombucha when they learn that the first Whole Foods' 365 store doesn't have a tattoo parlor. The new Los Angeles grocery, Whole Foods' first in more than a dozen 365-branded stores the company is planning, has plenty of other eye-candy, which might prompt some millennials to get snap happy on…
May 19, 2016 at 10:14 am
Think about the typical website conversion funnel. At the top is the homepage and at the bottom is the checkout page, every retailers end goal, right? However, not every shopper makes it to the bottom of the funnel. In fact, the vast majority don't. In 2015, $4 trillion worth of merchandise was abandoned in online…
